Shake Shack 2016 Annual Report Download - page 8

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Table of Contents
Our Menu
Our menu focuses on premium food and beverages, carefully crafted from a range of classic American foods at more accessible price points than full-service
restaurants. Our domestic menu includes a variety of signature items, such as the ShackBurger ® , SmokeShack ® , Shack-cago Dog ® , 'Shroom Burger™, seasonal
frozen custard, hand-spun shakes, concretes, ShackMeister ® Ale and Shack Red ® and Shack White ® wines. The Shake Shack concept and core menu items have
not materially changed since 2004, which speaks to the timeless and universal appeal of our food offerings.
Burgers & Chicken
Our burgers are made with a proprietary whole-muscle blend of 100% all-natural, hormone and antibiotic-free Angus beef, ground fresh daily,
cooked to order and served on a non-GMO potato bun. We take great care in the preparation of our burgers, from sourcing to handling to cooking,
to ensure that the taste and quality of the burgers we serve is second to none. Our signature burger is the ShackBurger, which is a four-ounce
cheeseburger topped with lettuce, tomato and ShackSauce™. Our burger offering also includes the SmokeShack, 'Shroom Burger (our vegetarian
burger), Shack Stack ® and Hamburger. In fiscal 2016, we launched our newest menu item, the Chick’n Shack™, which is an all-natural chicken
breast, slow cooked in buttermilk herbs, hand battered, hand breaded and crisp-fried to order. It’s an incredibly exciting new menu addition and is
attracting new guests and guests looking to try something different at Shake Shack.
Crinkle Cut Fries
Our classic and passionately loved crinkle cut fries are made from premium Yukon potatoes and are prepared 100% free of artificial trans-fat.
Guests can also enjoy our Cheese Fries, which are our crinkle cut fries topped with a proprietary blend of cheddar and American cheese sauce.
We believe the tactile pleasure and emotional attachment that our guests have to the crispiness and ridges of our crinkle cut fries is a nostalgic ode
to the roadside burger stand of yesteryear.
Hot Dogs
Shake Shack was born from a hot dog cart in 2001 and we believe that our hot dog category gives our guests another premium category from
which to choose. Both our beef hot dogs and our chicken dogs are made from 100% all-natural, hormone and antibiotic-free beef and chicken,
respectively. Our signature Shack-cago Dog is our nod to the classic Chicago-style hot dog, topped with Shack relish, onion, cucumber, pickle,
tomato, sport pepper, celery salt and mustard.
Frozen Custard
Our premium, dense, rich and creamy ice cream, hand-spun daily on-site, is crafted from our proprietary vanilla and chocolate recipes using only
real sugar—no corn syrup—and milk from dairy farmers who pledge not to use artificial growth hormones. Shakes remain our guests' favorite in
this category and are scooped and spun to order. Our concretes are made by blending frozen custard at high speed with premium mix-ins. Since
each Shake Shack intends to engage its community, each Shack has signature concretes, distinct to its location, and uses locally-sourced mix-ins
made by artisanal producers whenever possible. Also, each week we feature a specialized custard with seasonally changing flavors, as part of our
Shake of the Week program.
Beer, Wine and Beverages
Our proprietary ShackMeister Ale, brewed by Brooklyn Brewery, was specifically crafted to complement the flavor profile of a ShackBurger. At
select locations we also offer local craft beers tailored to each Shack's geography. When it comes to wine, our Shack Red and Shack White, grown
and bottled exclusively by Frog's Leap Vineyards in Napa Valley, accentuates our fine dining ethos and provide our guests with premium
beverage options not commonly found in our industry. In addition, we serve draft Root Beer, seasonal freshly-squeezed lemonade, organic fresh
brewed iced tea, cold brew coffee, organic apple juice and Shack 2 0 bottled water, from which 1% of the sales supports the cleanup of water
sources around the world.
Dogs Are Welcome Too
We know that many dog owners treat their four-legged friends as family members. From our first Shack in Madison Square Park, we wanted to
include dogs as part of the community gathering experience and developed the "Woof" section on our menu. ShackBurger dog biscuits, peanut
butter sauce and vanilla custard make up our signature Pooch-ini ® , which is available at Shacks with an outdoor space. We also serve dog
biscuits to-go, handcrafted exclusively for us by a New York-based bakery.
Shake Shack Inc. Form 10-K | 6