Shake Shack 2016 Annual Report Download - page 6

Table of Contents
call "51%'ers." We use the term "51%" to describe the inherent interpersonal and emotional skills needed to thrive on the job and "49%" to describe the technical
skills needed for the job. Our 51%'ers are excited and committed to championship performance, remarkable and enriching hospitality, embodying our culture, and
actively growing themselves and the brand. Danny Meyer's vision of Enlightened Hospitality™ guided the creation of the unique Shake Shack culture that, we
believe, creates a differentiated experience for our guests at each of our Shacks around the world. Our team is trained to understand and practice the values of
Enlightened Hospitality: caring for each other, caring for our guests, caring for our community, caring for our suppliers and caring for our investors. These
principles have been championed by Danny Meyer throughout his career and are detailed in his New York Times best-selling book Setting the Table: The
Transforming Power of Hospitality in Business , and they are fundamental to the way we operate our business.
The Bigger We Get, the Smaller We Act
This mantra guides our decision-making and keeps us connected to where we came from. As we continue to grow, it's more important than ever that we cherish our
roots, to continue the ethos that led to the creation of Shake Shack and to never veer from our original vision. We make decisions that focus on the core of who we
are, staying true to our mission to Stand For Something Good, and the principles of Enlightened Hospitality. These principles drive us to seek out the finest team
members, the tastiest ingredients, the best suppliers and the best community partners.
We Are a Team - We Take Care of Each Other
▪We are 51%ers committed to championship performance.
▪ We honor our schedules and commitments, arrive ready and leave only after packing parachutes.
▪ We drive change to improve, and always offer solutions.
▪ We communicate positively, give and receive constructive feedback, and constantly seek to develop ourselves while teaching others.
▪ We balance fun and humor with respect, trust and integrity.
▪ We compensate our teams with competitive pay, rich benefits and meaningful opportunities.
▪ We have leaders who take on larger roles, travel the world and competitively earn Shackowledgments.
Leaders Training Future Leaders
We invest in our team through extensive leadership development programs to ensure that Shake Shack remains a great place to work and a real career choice for
team members at every level. We have built a culture of active learning and we foster an environment of leadership development throughout the entire life cycle of
employment. We seek to be the employer of choice by offering above industry average compensation in most markets, comprehensive benefits and a variety of
incentive programs We believe that our culture of Enlightened Hospitality enables us to develop future leaders from within and deliver a consistent Shack
experience as our team continues to grow.
The goal of our training programs is to develop leaders and to cross-utilize team members throughout our operations. We call our team member life cycle, The
Shacksperience ™. This model clarifies and outlines growth opportunities at all levels of the organization and furthers our philosophy of hiring and developing
51%'ers, growing from within and "leaders training future leaders." We train our culture and guiding principles first, and then move to menu knowledge, followed
by a focus on operational training. We believe that everyone learns differently and our training uses various formats: online interactive, video, hands-on and paper-
based. Every team member has access to ShackSource , our proprietary online training portal, which is used not only as a learning platform, but also as a
communication tool for our team. As an example, ShackSource ™ is a way for team members to send recognition messages, comments, praise and thanks to their
fellow team members across the Company.
We continually invest in our "Shack Team." We believe that team members who are treated and trained well will deliver Enlightened Hospitality and a superior
guest experience. Through our leadership development program, The Shacksperience , we teach our team members the principles of Enlightened Hospitality and
how to live and breathe our Shack Pact , the agreement that encompasses our value system and brand ethos. Our people make all the difference.
We believe the unity that we have built amongst our Shack teams and across the Company as a whole is a key driver of our ability to deliver a great guest
experience and, therefore, continue to successfully grow our footprint. Each Shack has a "Caught Doing
Shake Shack Inc. Form 10-K | 4