Shake Shack 2016 Annual Report Download - page 7
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Table of Contents
Right" board where team members are encouraged to post notes when they have witnessed other team members go above and beyond what is expected. At Shake
Shack, we celebrate our successes, no matter how small, and this is practiced at every level of the Company. We also believe that team members will perform their
best when they feel like the rest of the team is "on their side"-a belief ingrained in Shake Shack's DNA that began in the early stages of our fine dining history.
We Are Fine Casual: Inspired Food and Drink
▪We cultivate our fine-dining roots and elevate classic roadside burger stand fare.
▪ We responsibly source ingredients, and thoughtfully put them together to make delicious food.
▪ We focus on our core menu while always innovating.
▪ We balance speed of service with photo-ready presentation.
▪ We collaborate with award-winning chefs, talented bakers, responsible growers and great like-minded companies.
▪ We push to do what others are unwilling or unable to do.
We embrace our fine-dining heritage and are committed to sourcing premium, sustainable ingredients, such as all-natural, hormone and antibiotic-free beef,
chicken and bacon, while offering excellent value to our guests. Our core menu remains focused, and is supplemented with targeted innovation inspired by the best
versions of the classic American roadside burger stand. Always focused on culinary creativity and excellence, we collaborate with award-winning chefs, talented
bakers, farmers and artisanal purveyors who work with us in different and engaging ways. We never stop looking for the best ingredients and the best culinary
partners in order to exceed our guests' expectations in every aspect of their experience.
Our signature items are our all-natural, hormone and antibiotic-free burgers, hot dogs, crispy chicken, crinkle cut fries, shakes and frozen custard. We cook our
burgers and spin our shakes to order and strive to use the freshest premium ingredients available.
5 | Shake Shack Inc. Form 10-K