Saab 2014 Annual Report Download - page 4
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Please find page 4 of the 2014 Saab annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
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STRATEGY FOR INNOVATIVE
SOLUTIONS
Saab’s strategy is to:
• Become closer to customers in key markets
• Develop innovative solutions in priority product
• Continue to improve efficiencies
• Continuously develop leaders and employees
while continuing to build a culture that encourages
performance, engagement and diversity
FOR MORE INFORMATION ON SAAB’S STRATEGY, SEE PAGES 26–34.
ON LOCATION CLOSE TO CUSTOMERS
A large part of Saab’s sales comes from Sweden and the rest of Europe.
Asia and Latin America are growth markets for Saab.
Saab’s market organisation is divided into five geographical areas
and is based on a strong local presence in a number of key markets.
FOR MORE INFORMATION ON SAAB’S MARKET AREAS, SEE PAGES 13 –15.
Sweden 45%
Rest of Europe 19%
Asia 17%
Africa 2%
Australia 5%
Share of Saab’s
total sales 2014