Ricoh 2010 Annual Report Download - page 4

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ANNUAL REPORT 20103
With the group vision “A Winner in the 21st Century” (Build a strong global RICOH brand),
the Ricoh Group aims to earn even greater trust and confidence from its customers as a reliable
partner for productivity improvement and knowledge management. We deliver innovative products
and services that reflect Ricoh’s three core values—i.e., “Harmonize with the environment,”
“Simplify your life & work,” and “Support knowledge management”—and are responsive to the
evolving relationship between people and information, recognizing that people today handle an
increasing variety and quantity of information not only at work but in all areas of life.
To ensure we accomplish the task we have set ourselves, we are focusing on changing our
business structure in line with our current plan, the 16th Mid-Term Management Plan (MTP),
which specifies the Group’s five key strategies: 1) becoming No. 1 in target business areas,
2) intensifying and accelerating environmental management, 3) promoting Ricoh Quality, 4)
creating new growth lines, and 5) building a strong global brand.
Although the world economy has started on a recovery track out of the global recession that
hit two years ago, the environment surrounding our business is still challenging. Despite this,
we are now seeing the aggressive proactive investment we have already made in our own future
growth—such as expanding our business areas and strengthening our sales network—begin to
pay off. As we move forward, we aim to achieve a robust recovery and embark on a new growth
path by structural reform to ensure highly efficient operations and remaining committed to
creating value for our customers. At the same time, as a responsible global corporation, we will
continue promoting sustainable environmental management to help create a sustainable society.
The Ricoh Group will continue to go to great lengths to meet the growing expectations of our
shareholders, investors and other stakeholders, thereby increasing the corporate value of the Group.
June 2010
To Our Shareholders and Customers