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ANNUAL REPORT 2010 10
To Our Shareholders
and Customers
Corporate Social
Responsibility
Financial
Section
Fiscal 2010 Highlights
and Progress of MTP
RICOH NOW
Tell us about major progress and achievements under the 16th MTP.
Progress of MTP
Progress of the 16th MTP
The 16th MTP aims to reap the benefit from the investments made up to the end of the 15th MTP period and
improve group-wide efficiency so that the benefits obtained can be leveraged to achieve further growth. Fiscal
2010 was a challenging year for us due to the effects of the global recession. Considering the operating results
for the year, we reluctantly conclude that we probably have to extend the timeframe for achieving the targets
under the 16th MTP by a few years. However, it is encouraging that the following five key strategies to reach
the targets made solid progress during the year: 1) becoming No. 1 in target business areas, 2) accelerating
sustainable environmental management, 3) promoting Ricoh Quality, 4) creating new growth areas, and 5)
building a strong global brand.
We have been changing our business structure to meet customer value demands and needs that have
been rapidly changing along with economic and societal changes; today’s customers place greater value on
associated service and solution offerings, in addition to the ownership of hardware equipment. Based on an
in-depth understanding of such customers’ needs, we are working to transform ourselves into a solutions
provider that offers an optimal combination of hardware equipment and associated software and services.
These transformational efforts have started to pay off steadily—particularly in new growth areas, such as
production printing, Managed Document Services (MDS), and IT service. IKON Office Solutions, Inc. (IKON),
a new Ricoh Group member since its acquisition in 2008, has also made a great contribution to the success in
these businesses and I am confident about their further growth going forward.
Another notable development during fiscal 2010 was the establishment of a Global Marketing Group in
June 2009. Ricoh’s marketing functions within Japan and across the world are now consolidated under the new
group. This is the first time in Ricoh’s history that this has been achieved and it has an important meaning for
our business. To operate a successful business, sensitivity to evolving customer needs and future value drivers
is the most important factor. Given this, I believe that marketing is the leading growth engine of our global
business in the future.
Another milestone during the year is that our new factory in Thailand began operation in September 2009,
aiming at further business expansion in emerging markets. With the opening of the new factory, the Ricoh Group
now has manufacturing capacity in five major regions worldwide.
Our group-wide structural reform activities to become a truly lean and efficient organization have also
started to bear fruit in fiscal 2010. Entering a new fiscal year, we will not slow down our reform efforts: we
intend to seize every new growth opportunity, and ultimately aim to become a highly profitable enterprise.
Q1
See page 15