Ricoh 2010 Annual Report Download - page 19

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ANNUAL REPORT 2010 18
To Our Shareholders
and Customers
Corporate Social
Responsibility
Financial
Section
Fiscal 2010 Highlights
and Progress of MTP
RICOH NOW
The expansion of the business domain
<Solutions from Ricoh>
Recommended Ricoh Pro C900 for the in-house production,
which can produce a wide variety of printed materials in
small batches, and is compatible with various types of paper
Assembled a support team for Toll Brothers
Proposed to establish a workflow for in-house print
production and, as part of such efforts, to introduce new
application programs
In-house production led to an approximately
65,000-dollar reduction in annual outsourcing costs and
shorter production period
Able to produce individually customized marketing tools
with stylish design for each customer
Improved security because the in-house production of
direct mails avoids the risk of having their customers
information compromised
Teaching employees how to operate a digital printer, and
what functions are available to be used for what purpose for
employees who had no experience in using digital printer
Training on how to use the newly introduced application
programs, as well as effective design techniques
Helping the customer’s in-house printing production by
offering on-site support even after the installation
Workflow before improvement
Order placement for marketing
tool production in sets of 1,000 copies Review, confirmation, etc.
Receive the marketing tools ordered
Distribution
Too much inventory!
Printing service
company
Cannot tailor marketing
tools to specific
customer needs!
Outsourcing cost too high!
Long production period
RICOH Pro C900
Workflow after improvement
In-house production of marketing tools
Cost reduction
Reduce production period
Able to produce a wide
variety of marketing
tools in small batches
Distribution
Distribution
Distribution
Bring the production of marketing
tools (e.g., direct mails) in-house to
reduce printing costs and shorten
delivery time.
Customize marketing tools
individually for each customer to
make them more appealing and
effective.
Such solutions are available in our production printing business.
Ricoh supports a wide range of customers who operate data
centers, copy centers, print shops, commercial printing, direct
mailing, and more with its one-stop solutions catered to the
needs and purpose of each customer. Typical offerings include
device installation, ensuring compatibility with mission critical
systems and networks, on-site maintenance, and operation
training, which all are designed to meet the customer’s needs
and purpose. In addition to cost reduction and accelerated
delivery times, our solutions offer customers additional value
such as more effective execution of sales promotion, thus
helping them improve workflows and expand their business.
Ricoh Solution Showcase (3)
Customer’s requirement
Benefits achieved
Customer
profile Toll Brothers, Inc. (USA based)
A leading home builder and real estate developer headquartered in Horsham, Pennsylvania,
the U.S.A., operating in 21 states nationwide.