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ANNUAL REPORT 20085
in the printing market. To achieve this, we will enhance low-
end categories by making our color laser printers and GELJET
printers even more attractive to customers and enter the pro-
duction printing segment as early as practicably possible.
In the Industrial Products segment, our resource alloca-
tion policy is to prioritize business areas having high growth
potential. We will also intensify collaboration with other tech-
nological and business areas to create new businesses.
In both the Office Solutions and the Industrial Products
segments, the Ricoh Group will strive to identify and capture
opportunities in emerging markets.
We recognize that technology-driven competitiveness is
the key to generating and increasing customer value and im-
proving the profitability of each segment. To these ends, the
Ricoh Group will continue to make its upmost efforts to fur-
ther enhance its technological capabilities.
Harvesting the fruits of prior investments
and leaping forward
In a rapidly changing business environment marked by in-
creasingly diversified customer needs and intensified competi-
tion in various fields, such as color products and solutions
services, the Ricoh Group is determined to continue to grow
for many years to come and thus establish and strengthen its
position as a leading global brand. We believe that whether we
can achieve this goal is dependent on our efforts to increase
our competitiveness by creating customer value and improv-
ing management efficiency.
To deliver greater value to our customers, we will place
more emphasis on Ricoh’s customer satisfaction-oriented
approach in our business operations. We will also continue
translating Ricoh’s three core values—i.e., Harmonize with the
environment, Simplify your life & work, and Support knowl-
edge management—into our products and services. In other
words, we aim to create “customer delight.”
In addition, the Ricoh Group will continue to improve busi-
ness efficiency to beef up the earnings strength of the Group as
a whole as well as each business segment. We will continue our
structural reform of development, production, marketing and
other necessary functions, select and focus on strategically
important businesses, and further our improve business pro-
cesses. We will work diligently to ensure that the investments
we have made for future growth bear fruit in generating profit.
Then we will reinvest the generated profits in business ar-
eas with a high growth potential and in our efforts to develop
our technological capabilities. By doing so, the Ricoh Group
will pursue both top-line and bottom-line growth and greater
enterprise value.
With its group vision “A Winner in the 21st Century” (build
a strong global RICOH brand), the Ricoh Group has been oper-
ating its business aggressively as a leader in office equipment
evolution in our advancing information society and as a reli-
able supporter for productivity improvement and knowledge
creation for our customers. Going forward, we will remain
committed to creating customer-centric value based on our so-
phisticated technologies. We will also aim to earn even greater
trust from customers and grow further as a leading global cor-
poration. To be valued by society at large, we will continue to
strengthen trusting relationships with all stakeholders. In this
way, the Ricoh Group—an ever-evolving enterprise—will con-
tinue its journey.
June 2008