Ricoh 2008 Annual Report Download - page 5

Download and view the complete annual report

Please find page 5 of the 2008 Ricoh annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 74

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74

ANNUAL REPORT 2008 4
T o O u r S h a r e h o l d e r s a n d C u s t o m e r s
To Our Shareholders
and Customers
Fiscal 2008 HighlightsFiscal 2008 Milestones
Sustainable Environmental
Management
Financial Section Corporate Governance /
CSR
16th Mid-Term
Management Plan
product lineup enabled the Ricoh Group to attain large market
shares in color copier/multifunctional copier markets both in
Japan and overseas.
In the low-end printer market, the Group marketed new
color laser printers and GELJET printers. The former are as
compact and highly productive as their black & white peers,
and the latter feature advanced versions of Ricoh’s original
GELJET technology.
The Ricoh Group’s products, customer contact, and sup-
port services have received external recognition for their ex-
cellent quality. Ricoh ranked highest in customer satisfaction
with both color printers and black & white printers in the 2007
Japan Printer Satisfaction Study by J.D. Power Asia Pacific.
Ricoh also marked highest scores both for color machines and
black & white machines in the 2007 Japan Copier/Multifunction
Product Customer Satisfaction Study by this global customer
satisfaction research fi rm. Furthermore, Ricoh Technosystems
Co., Ltd. received the highest evaluation for system planning
and construction for the second consecutive year in J.D. Power
Asia Pacifi c’s 2007 Japan Solution Provider Satisfaction Study.
In June 2007, Ricoh established InfoPrint Solutions Com-
pany, a joint venture company with IBM, to gain a stronger
foothold in the production printing market. Creating synergy
between the Ricoh Group’s strengths in hardware and soft-
ware development and production and InfoPrint’s strengths in
service, software, and IT solutions, the Ricoh Group provides
superb output solutions for business customers to meet their
offi ce printing, industrial printing, large printing systems, com-
mercial printing and various other needs.
In the Industrial Products business, a new thermal media
factory in China started operation in fiscal 2008, which has
enabled us to ensure high product availability in the Chinese
market, a highly promising market. Ricoh’s semiconductor
products such as power supplies ICs for mobile phones have
attained leading market shares worldwide.
We also focused on strengthening our business infra-
structure on an ongoing basis to facilitate the execution of
our growth strategies. We integrated our sales and service
subsidiaries in Europe, the Americas, and Japan to strengthen
our sales networks and to make them more effi cient. We also
achieved substantial improvements in our design and develop-
ment processes by employing a cross-functional structure and
implementing operational reforms at the Ricoh Technology Cen-
ter, our centralized function for design and development.
Going forward with the 16th Mid-Term
Management Plan
Under its 16th Mid-Term Management Plan (for the three years
from fi scal 2009 to 2011), the Ricoh Group will aim to earn even
greater trust from customers. Intensifying our customer-centric
approach, we are committed to providing products and services
that meet and exceed customers’ expectations.
Our Office Solutions segment, in particular, is well posi-
tioned to meet increasingly diversifi ed demands from a greater
number of customers and ultimately become a more powerful
mainstay of our business. To make it happen, we will lever-
age our excellence in customer contact, solutions, and image
processing technologies, as well as global coverage and the
breadth and depth of our product mix.
Specifi cally, we will continue to strive for greater customer
value by addressing customers’ prioritized issues, i.e., work-
flow, security, “TCO (total cost of ownership),” compliance,
and the environment. We will also help our customers improve
their business productivity through our printing solutions and
document solutions. The former delivers effi cient networking of
multiple copiers and printers and the latter develops and imple-
ments fi le server-based central systems for storage, search, and
output. Furthermore, we are planning to launch a Businesses
Process Outsourcing business in which we can demonstrate
our competitive edge. To help execute such a multifaceted strat-
egy, the Ricoh Group intends to develop solution platforms and
enhance its solution sales structure.
The Group will also aim at expanding its business portfolio