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ANNUAL REPORT 2008 10
R e v i e w o f O p e r a t i o n s
Fiscal 2008 HighlightsFiscal 2008 Milestones
Sustainable Environmental
Management
Financial Section Corporate Governance /
CSR
To Our Shareholders
and Customers
16th Mid-Term
Management Plan
Ricoh ranks top in five categories in J.D.
Power’s customer satisfaction survey in
Japan
Ricoh was recognized as Japan’s best company in
2007 in terms of customer satisfaction in both the
color and monochrome copier/multifunctional copi-
er categories, as well as in both the color and mono-
chrome laser printer categories (color laser printers
won the highest recognition for the second straight
year), according to a survey by J.D. Power Asia
Pacifi c, Inc., an international customer satisfaction
survey firm. In this survey, Ricoh Technosystems
Co., Ltd. also ranked highest in IT system planning
and construction for the second consecutive year.
Thermal media plant in Jiangsu, China
begins operation
Ricoh Thermal Media (Wuxi) Co., Ltd. began opera-
tion in April 2007 as our manufacturing base for high
value-added thermal
paper, enabling us to
provide a more stable
supply of this rapidly-
growing product in the
Chinese market.
Fiscal 2008 Overview
Net sales in Imaging Solutions
rose 8.2% from the previous
year to 1,709.4 billion yen,
reflecting growth in sales for
this categor y both in Japan
and overseas, especially in
color products. The expanded
product lineup and bolstered
solution sales structure of
t he G r oup c o n t r ibu t e d t o
these positive results. During the year Ricoh launched many new color MFP
products in its standard new-generation color model lineup, and these sales
played a signifi cant role in this sales growth. In the meanwhile, net sales in
Network System Solutions rose 3.0% to 200.0 billion yen. The main driver of
the growth was IT services, which grew in connection with the expansion of
the solutions business. Japan’s sales in personal computers and PC servers
also inched up. Overall, net sales in the Offi ce Solutions segment went up 7.6%
from a year earlier to 1,909.5 billion yen.
Fiscal 2008 Overview
Net sales in the Industrial Prod-
ucts segment increased 8.2%
from the prior year to 144.3
billion yen, fueled by steady
growth in semiconductors,
thermal media, and electric
components.
Fiscal 2008 Overview
Net sales in the Other segment
grew 3.1% to 166.0 billion yen,
driven by the solid performance
of the leasing business as well
as increased sales of digital
cameras both in Japan and
overseas.
Caplio GX100 wins many accolades
Ricoh’s Caplio GX100 received the gold award at iF
Product Design Award 2008 for its excellent design.
This digital compact camera launched in April 2007
was also recognized by a leading US photography
magazine in its 2007 POP Awards, as well as by the
Technical Image Press Association (TIPA) as the
Best Prestige Camera in its TIPA Awards 2007, and
many others.
Office Solutions net sales (billions of yen)
(FY)
Imaging Solutions
1,637.2
1,909.5
0 500 1,000 1,500 2,000
1,446.6
1,709.4
2006
2008
1,774.4
194.3
1,580.1
2007
190.5
200.0
A
AB
Network System Solutions
B
(FY) 0 50 100 150
2006 120.6
144.32008
133.32007
Industrial Products net sales (billions of yen)
(FY) 0 50 100
2006 151.3
161.0
2007
166.0
2008
Other net sales (billions of yen)
150