Ricoh 2001 Annual Report Download - page 17

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0
2 0 0
4 0 0
6 0 0
8 0 0
1 ,0 0 0
1997
828.4
1998
891.0
1999
906.9
2000
870.3
2001
915.3
1 4
R ic o h ’s P o s it io n
Ricoh pioneered digital copiers and is one of
the world’s leading manufacturers of this
equipment.
Networking is essential to boost produc-
tivity in today’s office environm ent. Ricoh
draws on years of development in digital and
image processing technologies to serve the
digitally networked office with MFPs that
combine copier and printing functions. Such
innovative products have helped Ricoh cap-
ture the No. 1 spot in the Japanese and
international monochrom e digital copier
markets.
F is c a l 2 0 0 1 P e r f o r m a n c e
In fiscal 2001, sales of copiers and related
supplies rose 5.2%, to ¥915.3 billion ( $7,265
million) , or 59.5% of net sales. If exchange
rates had rem ained the sam e as in the previ-
ous year, category sales would have gained
8.7%.
Domestic sales advanced 3.2% despite a
continuing recession, mainly because of the
popularity of digital models. Overseas, the
entire Aficio brand was well received. High-
speed m achines were particularly popular.
These factors and a stronger global m arket-
ing structure helped boost overseas sales
7.4% ( 14.7% after factoring out exchange
rate changes) .
Digital m odels are now the core of the
Com pany’s copier business in all markets,
with speeds ranging from 15 to 105 copies
per m inute ( cpm) to serve the complete
demand spectrum .
Such ultrafast offerings as the 105-cpm
Aficio 1050 and the 85-cpm Aficio 850
enjoyed trem endous dem and in North
America and Europe, which drove our
increased share of overseas markets. Users
can double output speed, to 210 cpm and 170
cpm, respectively, by operating two m achines
of either m odel in tandem . Such a setup
maximizes productivity by eliminating down-
times. Users can replace toner or paper in one
machine while the other is outputting a copy
job. Both m odels can also function as high-
speed network printers. They are thus perfect
as core office m achines or for copy and print
shops.
Other popular products during the year
were the 70-cpm Aficio 700 and the 55-cpm
Aficio 551 network MFPs, which won top
marks for their speed, durability, and diverse
processing capabilities.
The 22-cpm Aficio 220 and 27-cpm Aficio
270 sold well because of their space-saving
wingless design and 600-dpi resolution.
Ricoh has done well by steadily broaden-
RE V IE W O F OP E R A T IO N S
O ffic e
E q u ip m e n t
C o p ie r s a n d R e la t e d S u p p lie s
S a le s o f C o p ie r s a n d
R e la t e d S u p p lie s
( Billions of Yen)
The government of Hesse, a German state, chose the 85-
cpm Aficio 850 and 105-cpm Aficio 1050. It can double
output speed, to 170 and 210 cpm, respectively, by oper-
ating two machines of either model in tandem.