Rayovac 2011 Annual Report Download - page 56

Consolidated net sales by product line for Fiscal 2011 and Fiscal 2010 are as follows (in millions):
Fiscal Year
2011 2010
Product line net sales
Consumer batteries .................................................. $ 862 $ 866
Small appliances .................................................... 778 231
Pet supplies ........................................................ 579 566
Home and garden control products ...................................... 354 343
Electric shaving and grooming products .................................. 274 257
Electric personal care products ......................................... 248 216
Portable lighting products ............................................. 92 88
Total net sales to external customers .................................... $3,187 $2,567
Global consumer battery sales during Fiscal 2011 decreased $4 million, or less than 1%, compared to Fiscal
2010, primarily driven by decreased sales in Latin America of $37 million, which were tempered by increased
sales in North America and Europe of $17 million and $5 million, respectively, coupled with favorable foreign
exchange impacts of $11 million. Sales decreases in Latin America were driven by decreased alkaline battery
sales of $11 million and zinc carbon battery sales of $26 million primarily due to decreased volumes in Brazil as
a result of competitive pressures in the region. North American sales increased as a result of strong holiday sales
during our first fiscal quarter, distribution gains throughout the year and incremental sales due to strong weather
patterns during Fiscal 2011. The sales increases in Europe were primarily attributable to the successful promotion
of our Varta value sub-brands as well as customer gains.
Pet product sales during Fiscal 2011 increased $13 million, or 2%, compared to Fiscal 2010. The increase of
$13 million is attributable to increased companion animal product sales of $15 million, $7 million of which was a
direct result of the Merger, with the remaining $8 million being driven by the Birdola acquisition, successful
product launches and continued expansion in Europe. Favorable foreign exchange impacted sales by $8 million.
These gains were partially offset by decreased aquatics sales of $10 million resulting from overall global
macroeconomic conditions.
Sales of home and garden control products during Fiscal 2011 versus Fiscal 2010 increased $11 million, or
3%. This increase is a result of increased household insect controls sales of $14 million, of which $4 million
related to the Merger. The remaining growth in household insect control sales was driven by increased
distribution and product placements with major customers. These gains were partially offset by a $3 million
decrease in lawn and garden control sales due to unseasonable weather conditions in the U.S. which negatively
impacted the lawn and garden season.
Electric shaving and grooming product sales during Fiscal 2011 increased $17 million, or 7%, compared to
Fiscal 2010 due to increased sales within North America, Europe and Latin America of $6 million, $4 million
and $3 million, respectively, coupled with favorable foreign exchange translation of $4 million. North American
and European sales increases were driven by distribution and customer gains and increased online sales. Latin
American sales increases were driven by distribution gains.
Electric personal care product sales during Fiscal 2011 increased $32 million, or 15%, when compared to
Fiscal 2010. The increase of $32 million during Fiscal 2011 was attributable to increases in North America,
Europe and Latin America of $12 million, $14 million and $2 million, respectively, coupled with favorable
foreign exchange impacts of $4. The increases in North American and European sales were a result of successful
new product launches, distribution and customer gains and increased online sales, while increases in Latin
American sales were driven by distribution gains.
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