Rayovac 2005 Annual Report Download - page 24

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• electric shaving and grooming products;
• household insect control;
• electric personal care products; and
• portable lighting products.
Net sales data for our products as a percentage
of consolidated net sales is set forth below.
Percentage of Company Net Sales
Fiscal Year Ended September 30,
2005 2004 2003
Consumer batteries 41% 67% 90%
Lawn and garden 19 – –
Pet supplies 12 – –
Electric shaving and grooming 12 19 –
Household insect control 6 – –
Electric personal care products 6 8 –
Portable lighting 4 6 10
100% 100% 100%
Consumer Batteries
General Batteries
Our general batteries category includes alkaline
and zinc carbon. We sell a full line of alkaline batter-
ies (AA, AAA, C, D and 9-volt sizes) for both consum-
ers and industrial customers. Our alkaline batteries
are marketed and sold primarily under the Rayovac
Maximum Plus brand and the VARTA Longlife, High
Energy and MaxiTech brands. We also engage in pri-
vate label manufacturing of alkaline batteries. Our
zinc carbon batteries, marketed and sold primarily
under the Rayovac and VARTA brands, are designed
for low- and medium-drain battery-powered devices
such as fl ashlights.
Hearing Aid Batteries
We are currently the largest worldwide seller of
hearing aid batteries. We sell our hearing aid batter-
ies through retail trade channels and directly to pro-
fessional audiologists under several brand names
and under several private labels, including Beltone,
Miracle Ear, Siemens and Starkey.
Rechargeable Batteries, Chargers and Other
We sell our rechargeable batteries and chargers
under the Rayovac and VARTA brands. We sell
Nickel Metal Hydride (“NiMH”) batteries and a variety
of chargers.
Our specialty battery products include photo
batteries, lithium batteries, silver oxide batteries and
keyless entry batteries. We sell coin cells for use in
watches, cameras, calculators, communications
equipment and medical instrumentation. Our lithium
coin cells are high-quality lithium batteries marketed
for use in instrumentation, calculators and personal
computer clocks and memory back-up systems.
Lawn and Garden
Our lawn and garden business is comprised of
a number of leading lawn and garden care products,
including, among others, dry, granular lawn fertiliz-
ers, lawn fertilizer combination and lawn control
products, herbicides, water-soluble and controlled-
release garden and indoor plant foods, plant care
products, potting soils and other growing media
products and grass seed. Our largest brands include
Spectracide, Garden Safe, Sta-Green, Vigoro, Schultz
and Bandini. We have exclusive brand arrangements
for our Vigoro brand at The Home Depot and our
Sta-Green brand at Lowe’s. We also sell our products
in Canada where our brands include Wilson, So-Green,
Greenleaf and Green Earth in the lawn and garden
categories, and IB Nitrogen, Nitroform, Nutralene,
S.C.U. and Organiform in the fertilizer technology
and professional category. Our lawn and garden
products are targeted toward consumers who want
products and packaging that are comparable to, and
sold at lower prices than, premium-priced brands.
Pet Supplies
Our pet supplies business is comprised of a num-
ber of leading premium-branded pet supplies and
specialty pet food products for fi sh, dogs, cats, birds
and other small domestic animals. We have a broad
line of consumer and commercial aquatics pet prod-
ucts, including integrated aquarium kits, standalone
tanks and stands, fi ltration systems, heaters, pumps,
sea salt, aquarium hoods and lights and other
aquarium supplies and accessories. Our largest
aquatics brands include Tetra, Bio-Wheel, Penguin,
Eclipse, Magnum, Perfecto and ASI. We also sell a
variety of specialty pet products, including treats,
stain and odor removal products, grooming aids,
bedding products, premium food, medications and
vitamin supplements. Our largest specialty pet
brands include 8-in-1, Nature’s Miracle, One Earth,
Dingo, Wild Harvest and Kookamunga.
Electric Shaving and Grooming
We market a broad line of electric shaving and
grooming products under the Remington brand
name, including men’s rotary and foil shavers, wom-
en’s shavers, beard and mustache trimmers, nose
and ear trimmers, haircut kits and related accesso-
ries. We market electric shaver accessories consist-
ing of shaver replacement parts (primarily foils and
cutters), pre-shave products and cleaning agents.
2005 Form 10-K Annual Report
Spectrum Brands, Inc.
SPECTRUM BRANDS, INC.4