Rayovac 2005 Annual Report Download - page 10

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Brand New
Portfolio
SHAVING AND GROOMING
AND PERSONAL CARE
PRODUCTS
A broad line of electric shaving and grooming
products, including men’s rotary and foil shavers,
women’s shavers, beard and mustache trimmers,
nose and ear trimmers, haircut kits and related
accessories; a variety of personal care products
including hair dryers, curlers, curling irons, crimp-
ers, straighteners and hot air brushes
GEOGRAPHIC MARKETS
Broad distribution in North America and the United
Kingdom; recently introduced in continental Europe
and Latin America
MARKET POSITION*
North America: #1 men’s foil shaver, #2 men’s
rotary shaver, #1 women’s shaver, #1 men’s groom-
ing; Western Europe: #2 personal care products
2005 OPERATING HIGHLIGHTS
Strong global revenue growth of seven percent;
signifi cant increase in distribution points in Europe
and Latin America.
COMPETITIVE STRENGTHS
Strong well-recognized brand name; focused
research and development efforts resulting in
pipeline of innovative new products; ability to
leverage global sales and marketing infrastructure
to penetrate untapped geographic markets
INDUSTRY GROWTH TRENDS
Mid-single-digit growth
MAJOR BRANDS
 
Our strategic acquisitions of
United Industries and Tetra have
given our company a brand new
portfolio of products in seven
attractive consumer categories,
and a host of world-class brands.
These brands include such
household names as Tetra®, the
only global brand in the aquatics
industry; Spectracide®, Schultz™,
Vigoro® and Sta-Green® in the
lawn and garden market; Cutter®,
Repel® and Hot Shot® in the
household insect control market;
and Marineland®, Eight in One®
and Nature’s Miracle® in specialty
pet supplies.
BATTERIES AND
PORTABLE LIGHTING
PRODUCTS
A wide variety of consumer batteries, including
alkaline, zinc carbon, hearing aid, rechargeable
batteries and chargers, and other specialty bat-
teries, along with a variety of fl ashlights, lanterns
and other lighting products
GEOGRAPHIC MARKETS
Over 120 countries around the world
MARKET POSITION*
#3 brand in North America, #2 share position in
Europe, market leader in Latin America
2005 OPERATING HIGHLIGHTS
The impact of a challenging marketing transition in
North America and stagnant economic conditions
in many European countries resulted in no growth
in global battery sales in 2005.
COMPETITIVE STRENGTHS
Spectrum Brands is one of four global battery man-
ufacturers, with strong brand positioning across a
diverse group of products and geographic regions
and competitive low cost manufacturing capacity.
INDUSTRY GROWTH TRENDS
Low single-digit growth
MAJOR BRANDS
North America
Men’s Shaving
United Kingdom
Personal Care
  
North America
Total Batteries
European
Alkaline Batteries
*market share of dollar sales