Prudential 2001 Annual Report Download - page 23

Download and view the complete annual report

Please find page 23 of the 2001 Prudential annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 172

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140
  • 141
  • 142
  • 143
  • 144
  • 145
  • 146
  • 147
  • 148
  • 149
  • 150
  • 151
  • 152
  • 153
  • 154
  • 155
  • 156
  • 157
  • 158
  • 159
  • 160
  • 161
  • 162
  • 163
  • 164
  • 165
  • 166
  • 167
  • 168
  • 169
  • 170
  • 171
  • 172

Prude ntial Financ ial 2 00 1 Annual Repo rt 21
A growing name
in life insurance abroad
Prudential’s growth story in
international insurance markets
is one of our proudest achieve-
ments. The story began in
1988, with the launch of our
first overseas life insurance
operation in Japan. Today,
Prudential of Japan is one of
the country’s fastest-growing
life insurance companies, and
it serves as a model for our
units in Argentina, Brazil, Italy,
Poland, the Philippines, South
Korea and Taiwan.
In overseas markets, which
are often underserved, Prudential
has distinguished itself through
an innovative, needs-based
selling model. Using well-
educated and highly trained
career agents called Life
Planners, we serve affluent
clients based on a thorough
analysis of their financial needs.
This approach has enabled us to
achieve some of the highest
ratings for customer satisfaction
in the markets we serve, as well
as high rates of productivity and
policy persistency.
In April of 2001, we buoyed
our position in Japan with
the acquisition of Kyoei
Life Insurance Co. Ltd., now
called Gibraltar Life Insurance
Company, Ltd., which was the
11th-largest insurer in Japan in
terms of assets. Gibraltar adds
distribution scale and more
middle-market focus to our
Japanese operations.
Winning ways
Prudential’s internatio nal ins urance operation,
spearhe aded by Prudential of Japan, continue s
its extraordinary re co rd of s ucces s .
Growth of
international
new annualized
premiums
Gibraltar
— $600 Million
— $500 Million
— $400 Million
— $300 Million
— $200 Million
— $100 Million
’9 9 ’0 0 ’ 0 1