Prudential 2001 Annual Report Download - page 16

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14 Gro wing and Pro tecting Yo ur Wealth
Reaching out Third-party advis ors like Pacific Life make up
a gro wing part of Prudential’s dis tribution ne twork.
Wrap-fee products
Fee-based inves tment
pro ducts are a fas t-
growing trend, and
incre as ing fee-based
as s e ts under manage -
ment is an important
part o f our gro wth
strategy. Prudential
Financial is among
the larges t providers
of s uch fee-bas ed
investment pro grams,
with $ 49 billio n
in as se ts under
manage me nt.
Casting a wider net for the right products and providers
Distribution has always been one of Prudential’s great strengths. With
more than 20,000 financial professionals in the U.S., Europe, Asia and
Latin America, we can reach literally millions of clients face to face.
Today, a vital part of our asset-gathering strategy is to expand our
distribution platform across multiple points of access—Prudential’s
sales force, independent retail brokers, wholesalers and employee
retirement plans.
In 2001, more third-party brokers, agents and other intermediaries sold
Prudential products than ever before. Many were independent financial
advisors, who represent the most rapidly growing distribution channel for
Prudential investment products. Altogether, more than 40,000 people
who are not part of Prudential can now offer Prudential products.
To ensure that clients are not only getting a Prudential product, but
the right product for their needs, we provide our distributors with
technology-based tools for planning and advice.