Principal Financial Group 2012 Annual Report Download - page 11

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ll over the world, there’s a need for the mix of
products, services and expertise provided by The
Principal. We focus on select markets where what we
offer – and how we offer it – matches the local culture
and customers’ financial needs.
For decades, our U.S. operations have been focused
on growing businesses and their owners – a largely
underserved market – as well as their employees and
other individuals. Serving “Main Street USA” is the
right fit for The Principal. We understand the specific
needs of small and medium-sized businesses, and
we offer the kind of local service and personalized
financial solutions that are typically available only to
larger companies and high-wealth individuals.
The emerging markets of Latin America and Asia
represent huge future growth potential for Principal
International. Within these markets, 72,000 families
are entering the middle class each day.1 There is
an exploding need for asset accumulation and
management. In fact, it’s projected that over the
next 20 years, emerging market assets under
management will grow four to five times faster than
those in the U.S.2
Principal Global Investors provides asset management
services for our customers. More than 400 investment
professionals in major markets around the world share
the resources of our multi-boutique strategy and global
distribution platform to meet the varying demands and
expectations of our diverse client base.
We have handpicked each of the markets in which we
operate. And in each, we’re helping customers achieve
their financial dreams.
“Being global is as much about mindset as geography. It speaks
to being in the right markets, offering deep, broad expertise and
delivering strong investment performance.”
– Jim McCaughan, President – Global Asset Management, The Principal Financial Group
2012 YEAR IN REVIEW | THE PRINCIPAL FINANCIAL GROUP 9
THE RIGHT MARKETS.
The Principal is uniquely
positioned to deliver
financial security in countries
that account for more than
50 percent of the world’s
population.
Percentage of
earnings from
our U.S. and
global1
businesses.
U.S.-focused
Global-focused
2001 2012
25%
6%
1Principal Global Investors, Principal International
2Boston Consulting Group, November 2010
3Credit Suisse emerging markets equity research, September 2010
A