Popeye's 2014 Annual Report Download - page 5

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Our roadmap is our guide to growth. It charts our strategic destinations and how we will map the journey. Our
roadmap is now built on five strategic pillars, including a new one we added entitled Develop Servant Leaders.
1) DEVELOP SERVANT LEADERS We are investing in developing strong leaders to engage
our teams and drive our results. Our goal is to create a culture so engaging you can’t wait to grow with Popeyes.
2) BUILD A DISTINCTIVE BRAND We invite the guest with our menu innovation, media
and messaging. They come hungry for our unique brand of superior, affordable food so good you can’t wait to eat
at Popeyes.
3) CREATE MEMORABLE EXPERIENCES We delight the guest with our food, our
team and the fresh look of our reimaged restaurants. It’s how we offer a service experience so good you can’t wait
to come back to Popeyes.
4) GROW RESTAURANT PROFITS When our franchisees succeed, everyone wins. That’s
why we are committed to their long-term growth and profitability. Our goal is to generate profits so good you are
thrilled to own Popeyes.
5) ACCELERATE QUALITY RESTAURANT OPENINGS To expand our
footprint, we are opening new locations in the United States and around the world. We want to offer returns
so good you can’t wait to build more Popeyes.
ROADMAP TO RESULTS
3