Popeye's 2014 Annual Report Download - page 4

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“Growth begins with the discipline to execute on our roadmap. It comes from the extraordinary
food that put our brand on the map. And it comes from developing the leaders in our
restaurants who can drive sustained revenue and earnings growth in the years to come.”
We believe that our roadmap strategies, coupled with the decision to invest in our business in recent
years when others were cutting costs, have helped elevate Popeyes above its competitors. This also
shows the willingness of our management team to shake up the status quo, invest for the long-term
and make moves that are as bold as the flavors on our menu.
READY FOR MORE
Now we are setting the table for more growth ahead. We have capable leaders. We have a well-run
company. We have great growth prospects. We have a strong brand. We believe we have the potential
to double our domestic footprint and expand to many places around the globe.
Growth begins with the discipline to execute on our roadmap. It comes from the extraordinary food
that put our brand on the map and will distinguish us well into the future. And it comes from
developing the leaders in our restaurants who can drive sustained revenue and earnings growth in the
years to come.
For the past six years we have followed our roadmap to accelerate our results — and we’re not done yet.
We are not standing still. We are not holding back. We will continue to invest in our roadmap strategies
to sustain our sales momentum, grow our footprint and enhance our employee and guest experiences.
This is a multi-year commitment that we believe will fuel our future growth and deliver long-term
benefits across the Popeyes system. When we do it the right way, we continue to give our franchisees
even more opportunities to profit, open new restaurants and expand our brand globally.
As CEO, it is my pleasure to serve everyone who determines our long-term success: our franchisees,
our employees, our guests and our shareholders. We value the people who drive our performance and
the hard work they do every day. From franchisees opening new locations to corporate employees and
restaurant team members around the world, I want to recognize everyone for a job well done. Together
you have delivered another year of outstanding results. And for Popeyes, this is only the beginning.
Sincerely,
Cheryl A. Bachelder
Chief Executive Officer
Popeyes Louisiana Kitchen, Inc.
2
POPEYES LOUISIANA KITCHEN, INC. 2014 ANNUAL REPORT