Polaris 2015 Annual Report Download - page 29

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including two-, four- and six-wheel drive general purpose, commercial, recreational and side-by-side models,
with 2016 model year suggested United States retail prices ranging from approximately $2,100 to $27,500. In
2015, we acquired HH Investment Limited (‘‘Hammerhead↩’’), which manufactures gasoline powered
go-karts, light utility vehicles, and electric utility vehicles under the Hammerhead Off-Road↧ brand.
Most of our ORVs feature the totally automatic Polaris variable transmission, which requires no manual
shifting, and several have a MacPherson↧ strut front suspension, which enhances control and stability. Our
‘‘on demand’’ all-wheel drive provides industry leading traction performance and ride quality due to its
patented on demand, easy shift-on-the-fly design. Our ORVs have four-cycle engines and both shaft and
concentric chain drive. Over the past 12 years, we have introduced the industry’s first electronic fuel injected
ATV, the first independent rear suspension on a sport ATV and helped create the recreational side-by-side
segment through introduction of our RZR vehicles. Our lineup of ORVs has continued to expand over the
past years through introduction of electric ORVs and commercial focused ORVs. Our family of ORVs includes
utility and recreational Sportsman ATVs, sport-styled Scrambler↧ ATVs, utility and recreational RANGER
side-by-side vehicles, and recreational RZR side-by-side vehicles. In many of these segments, we offer youth,
value, mid-size, trail and high-performance vehicles, which come in both single passenger and multi-passenger
seating arrangements. Our key ORV product introductions in 2015 included the all-new RZR XP 1000 Turbo
and the all-new Polaris GENERAL 1000. The GENERAL is a cross between a RZR and a RANGER. The
GENERAL was designed for consumers, to provide a single vehicle for both work and play. We also
introduced RANGER EV Li-Ion Polaris Pursuit Camo, which utilizes Lithium-Ion battery technology.
We produce or supply a variety of replacement parts and accessories for our ORVs. ORV accessories include
winches, bumper/brushguards, plows, racks, mowers, tires, pull-behinds, cabs, cargo box accessories, tracks and
oil. We also market a full line of recreational apparel for our ORVs, including helmets, jackets, pants and
hats. In 2014, we acquired Kolpin Outdoors, Inc. (‘‘Kolpin’’), an aftermarket brand delivering purpose-built
and universal-fit ORV accessories and lifestyle products. We also acquired certain assets of LSI Products Inc.
and Armor Holdings LLC (collectively ‘‘Pro Armor’’), an aftermarket accessories company that specializes in
accessories for performance side-by-side vehicles and all-terrain vehicles. These two 2014 acquisitions added
industry leading aftermarket accessory brands to our ORV operating segment.
Snowmobiles. We produce a full line of snowmobiles consisting of approximately 39 models, ranging from
youth models to utility and economy models to performance and competition models. The 2016 model year
suggested U.S. retail prices range from approximately $2,800 to $15,000. Polaris snowmobiles are sold
principally in the U.S., Canada and Europe. We believe our snowmobiles have a long-standing reputation for
quality, dependability and performance. We believe that we were the first to develop several features for wide
commercial use in snowmobiles, including independent front suspension, long travel rear suspension, hydraulic
disc brakes, liquid cooling for brakes and a three cylinder engine. In 2009, we introduced the first true
progressive-rate rear suspension snowmobile, the Polaris RUSH↧. In 2014, we introduced the all-new AXYS↩
chassis platform for the flatland rider, and in 2015, we introduced the AXYS chassis platform for the
mountain rider. In 2015, we acquired Timbersled Products, Inc. (‘‘Timbersled↩’’), which is based in Idaho and
is an innovator and market leader in the burgeoning snow bike industry.
We produce or supply a variety of replacement parts and accessories for our snowmobiles. Snowmobile
accessories include covers, traction products, reverse kits, electric starters, tracks, bags, windshields, oil and
lubricants. We also market a full line of recreational apparel for our snowmobiles, including helmets, goggles,
jackets, gloves, boots, bibs, pants and hats. In 2012, we acquired Teton Outfitters, LLC (d/b/a Klim), which
primarily specializes in premium technical riding gear for the snowmobile industry. In 2015, we acquired
certain assets of 509, Inc. (‘‘509’’), which is an aftermarket leader in snowmobile helmets and goggles. Apparel
is designed to our specifications, purchased from independent vendors and sold by us through our dealers and
distributors, and online under our brand names.
Motorcycles. In 1998, we began manufacturing V-twin cruiser motorcycles under the Victory brand name. In
2008, we introduced our first luxury touring model, the Victory Vision↧. In 2009, we expanded our touring
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