Polaris 2008 Annual Report Download - page 4

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41%
66%
76%
06
37%
05
38%
04
38%
03
41%
02
42%
01
46%
00
50%
99 07 08
$1.24
$1.36
$1.52
06
$1.12
05
$0.92
04
$0.62
03
$0.56
02
$0.50
01
$0.44
00
$0.40
99 07 08
$308
$103
$107
06
$132
05
$67
04
$73
03
$76
02
$49
01
$40
00
$52
99 07 08
6.9
1.9
2.5
06
2.4
05
1.4
04
2.5
03
2.4
02
2.2
01
2.4
00
3.0
99 07 08
Return on Average
Shareholder Equity from Continuing
Operations
Dividends per Share
In January 2009, Polaris announced a 3% increase
in the regular quarterly dividend, the 14th
consecutive year of increases, to $1.56 per share.
Polaris Shares Repurchased
Since inception of the share repurchase program in 1996, approximately 33.7 million shares
have been repurchased at an average price of $32.66 per share.
New 2009 Off-Road Vehicles
•   Sportsman® XP (850 EFI & 550 EFI)
Available Electronic Power Steering
•   Sportsman Big Boss® 800 EFI
•   RANGER XP®
•   RANGER HD
Available Electronic Power Steering
•  RANGER 4X4
•   RANGER RZR® S
•   RANGER RZR 170
Competitive Advantage
•   ATVs – Industry-leading performance and 
features; full line of products
•  RANGERs – Hardest working, smoothest
riding; unbeatable torque and power;
easy customization; full line of products;
RZR-sharp side-by-side performance
New 2009 Snowmobiles
•   800 Assault®
•   600/800 Dragon® SP
•   800 Switchback®
•   550 IQ Shift®
•   FST® Wide Trak
Competitive Advantage
•   54 years of experience
•   Strong brand recognition
•   Industry-leading ride and handling
New 2009 Victory Motorcycles
•   10th Anniversary Victory Vision® Tour
•   Kingpin® Low
•   New colors and accessories
•   First company owned Victory retail store 
opens in Melbourne, Australia in 2008
Competitive Advantage
•   Unique designs
•   Industry-leading ownership satisfaction
•   American made
New 2009 PG&A
•   Introduced over 200 RANGER and
RANGER RZR accessories and 60 Victory
Vision accessories
•   Expanded line of cab systems
•   Several electric- and hydraulic-powered plows, 
buckets and brush haulers
•   Snowmobile windshields and 
storage solutions
Competitive Advantage
•   Full line of accessories and garments 
specifically designed for Polaris products
(e.g., Lock & Ride®)
Sales
(dollars in millions)
Year ended
December 31
$1,117
$1,195
$1,306
06 07 08
Worldwide
ORV Industry*
(units in thousands)
* Side-by-side data
is Polaris estimate
1,331
1,250
955
06 07 08
Side By Sides
ATVs
Sales
(dollars in millions)
Year ended
December 31
$157
$179
$205
06 07 08
165
160
164
06 07 08
Worldwide Industry
(units in thousands)
Season ended March 31
Polaris PG&A
Product Mix by
Business Line
67%
19%
6%
8%
N Off-Road Vehicles
N Snowmobiles
N Victory
N General Merchandise
Sales
(dollars in millions)
Year ended
December 31
$270
$293
$344
06 07 08
U.S. Industry
(units in thousands)
Cruisers and Touring
(1400cc and above)
290
278
254
06 07 08
Sales
(dollars in millions)
Year ended
December 31
$113
$113
$94
06 07 08
Forward-looking statements made herein involve certain important factors that could change and cause actual results to differ materially from those
anticipated. For additional information, see “Management’s Discussion and Analysis of Financial Condition and Results of Operation” in the Form 10-K
included with this report.
(dollars) (shares in millions) (dollars in millions)
Off-Road Vehicles Snowmobiles Victory Motorcycles PG&A