Polaris 2004 Annual Report Download - page 2

SNOWMOBILES
Polaris pioneered snowmobiles 50 years
ago, and we are a recognized leader in the
snowmobile industry. We maintain our
leadership position by continually offering
product and program innovations and
competitively priced models covering all
market segments: trail sport, two-up
touring, trail luxury, performance, deep
snow and youth.
PARTS, GARMENTS AND
ACCESSORIES (PG&A)
Pure Polaris®PG&A complete the riding
experience. We have designed and engineered
PG&A to enhance the performance of Polaris
products ever since we introduced the first
snowmobile in 1954. Pure Polaris offers more
than 40,000 items consisting of service parts,
a diverse array of accessories and Polaris-
designed clothing products tailored to meet
the needs of the Polaris rider. Pure Polaris
also offers retail credit, extended service
contracts and insurance products to facilitate
the consumer’s buying experience.
ALL-TERRAIN VEHICLES (ATVS)
Polaris introduced the first American-made
ATV in 1985. Since then we have pioneered
such market-transforming improvements
as automatic transmissions, long travel/
independent rear suspensions, full floorboards,
single lever hydraulic braking, on-demand
AWD (true 4-wheel drive) and the industry’s
first electronic fuel injected 4x4. Today,
we lead both the youth segment and the large
4-wheel drive segment with our Sportsman™
product line. Our RANGER™off-road utility
vehicle line has redefined the market with
industry-leading power and ride quality.
And our Predator™sport quad takes handling
to another level.
VICTORY MOTORCYCLES
For the 2005 model year, three new models
were introduced including the Vegas™8-Ball,
a Ness Signature Series Kingpin™and
the Hammer — a top of the line cruiser —
with a more powerful engine, a six-speed
transmission and a fat 250mm rear tire.
The Custom Order Program continued for
model year 2005 allowing customers to
go online and custom configure a bike from
more than 3,000 combinations.
16%
Snowmobiles
66%
ATVs 14% PG&A 4% Victory
Motorcycles
Percentage of Sales by
Product Line
$1.773 Billion in 2004 Sales
Polaris sales reflect a diversified mix
of motorsports products for work
and recreation in all climates and seasons.
11%
Canada
78%
United States
11%
International
Percentage of Sales by
Geographic Area
Worldwide Opportunities
While the United States is the world’s
largest market for Polaris products,
international markets represent a significant
growth opportunity.
Polaris
at a Glance
Forward-looking statements made
herein involve certain important factors
that could change and cause actual
results to differ materially from those
anticipated. See Management’s
Discussion and Analysis of Financial
Condition and Results of Operation
beginning on page _____ of the
Form 10-K included with this report.
NOTE: All periods presented reflect the classification of
the marine products division’s financial results, including
the loss from discontinued operations and the loss on
disposal of the division, as discontinued operations.