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16 PIONEER CORPORATION
Corporate Citizenship
Aiming to truly integrate business activities and environmental
preservation activities, Pioneer is making a group-wide effort to
reinforce measures such as reducing greenhouse gas emissions,
maintaining “zero emission*1” status and providing environmentally
friendly products.
Pioneer Pure Malt Speaker Series
—Recycling Natural Materials
Pioneer Pure Malt Speakers, developed in col-
laboration with major brewer Suntory Limited,
are housed in speaker cabinets made from recy-
cled whiskey barrels used for aging whiskey for
more than 50 years. This special wood produces
a warm, rich and mellow sound quality. Since
their release in 1998, Pure Malt Speakers have
been acclaimed by society as a recycling initia-
tive and for their rich timbre. Another advantage
of this speaker series is that it uses whiskey
barrels that do not contain any formaldehyde,
reducing the emissions of volatile organic com-
pounds (VOCs), which are considered a cause of
“sick building syndrome*2.”
In recent years, Pioneer has launched the
Pure Malt series overseas with the S-A4SPT-
PM model and has expanded this series’ prod-
uct lineup mainly by adding audio racks made
from recycled whiskey barrels. In this manner,
Pioneer promotes environmental protection
through its products.
*1
Recycling of over 99% of facility-generated waste, thus bringing our landfill disposal to almost zero (Pioneer’s definition)
*2
Various allergic reactions caused by indoor air pollution due to VOCs, including eye and throat discomfort, headaches, and
poor concentration
Pure Malt Speakers S-A4SPT-PM
Integrated ISO 14001 Certification
Environmental preservation activities have been
taking on increasing importance. In this context,
it is essential to pursue environmental manage-
ment in an effective and powerful manner to
enhance environmental performance.
In this process, strengthening environmental
governance within the Pioneer Group is an
important task. In August 2007, as the first step,
we integrated the ISO 14001 environmental
management systems of all business sites of the
parent company, Pioneer Corporation (Headquar-
ters, the Kawagoe and Kawasaki plants and the
Corporate Research and Development Laborato-
ries). With this integration process, Pioneer seeks
to promote activities designed to achieve its
environmental goals by establishing Plan, Do,
Check and Act (PDCA) cycles within a larger
framework, while effectively utilizing environmen-
tal management systems specific to each busi-
ness site. Going forward, Pioneer will extend the
integration process to all domestic group compa-
nies, followed by its overseas group companies.
We thus aim to further enhance the achieve-
ments of environmental preservation activities of
the Pioneer Group as a whole.
Environmental Preservation Activities