Pioneer 2008 Annual Report Download - page 10

Download and view the complete annual report

Please find page 10 of the 2008 Pioneer annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 72

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72

PIONEER CORPORATION
8
TUNING INTO
CAR ELECTRONICS MARKETS
WORLDWIDE
It is important for us to continuously generate earnings in the Car Electronics
business in order to drive further growth at Pioneer. In our consumer markets,
we actively propose value from a customer-centric standpoint so as to garner
market support and thereby enhance brand value. In parallel, we strive to
expand our OEM business by leveraging advanced technologies and
other assets we have cultivated in consumer markets. Developing businesses
that deliver sustained earnings based on an accurate understanding of market
characteristics and trends in customer demand is vital to this end. Here,
we introduce the business strategies we are implementing in various regions
worldwide to ensure that we remain a leading company.