Pioneer 2008 Annual Report Download - page 15

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Annual Report 2008 13
ASIA, THE MIDDLE EAST
AND OTHER REGIONS
Car Electronics Markets in
Pioneer’s exhibit at Auto Expo 2008, one of India’s largest
international motor shows, which was held in New Delhi in
January 2008
The DEH-3050UB USB-compatible car CD player
0
2,500
5,000
7,500
(Thousands of Units)
’06 ’07 ’09’08 ’10
Demand in the Indian, Middle Eastern and Southeast Asian
Car Audio Product Markets
We are striving to boost sales by leveraging our
network of sales bases and independent distributors
in the growing markets such as India and the Middle
East. We also seek to generate earnings in Southeast
Asia where demand is shifting to car AV products,
while responding accurately to market dynamics.
Growth Continues in India
In recent years, India has been experiencing
rapid motorization. New car sales reached
approximately 1.5 million units in 2007 and
growth is expected to continue. For these
reasons, combined with strong demand for
installing car audio products, India will remain
one of Pioneer’s most important markets going
forward. Car CD players and car speakers
currently make up the bulk of sales here, but we
plan to drive further earnings growth by putting
more emphasis on USB-compatible models and
car AV products such as car DVD players, for
which demand is increasing. We are also
actively participating in automotive events to
enhance our brand power.
The Middle East, Central Asia
and Africa
The Middle East was one region where our Car
Electronics business achieved its largest growth
in sales in fi scal 2008. This refl ected growth in
local car audio product markets supported by
sharply higher new car sales, and growing
demand for relatively highly priced models
provided a further boost. Pioneer has a powerful
local sales network made up of major
independent distributors, which has allowed us
to capture a large market share. In Central Asia
and South Africa, we aim to expand business by
conducting marketing activities closely linked to
local regions.
Southeast Asia and China
In Southeast Asia, demand in the car audio
product market is shifting to car AV products
such as car DVD players. For Pioneer, this
region continues to offer prospects for strong
sales. We plan to boost our market share and
sustain earnings by bolstering value-added
product sales. In China, because installation of
assembly line products in new cars is the main
market, we are focusing on expanding OEM
business, but we also plan to strengthen our
presence in consumer markets.
■ India
■ Middle East
■ Southeast Asia
Data: JEITA
(Calendar year)