Peachtree 2012 Annual Report Download - page 12

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Our business model
We deliver value through a model built on our core strengths
Our customers and markets
Our customers range from owners, to book
keepers, to nance directors, in businesses
ranging from start-up to mid-market
companies, as well as accountants.
Whilst each of our customers is unique they
all share common challenges. Helping them
to solve problems and run efcient businesses
remains at the centre of what we do.
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Our software and support
Our approach to technology is guided by the
current and future needs of our customers
and the unrivalled position Sage enjoys to
lead small and medium sized companies
to apply technology to best effect.
We recognise that requirements differ by
customer, by segment and by market and
that technology provides a catalyst for Sage
to develop a more active relationship with
these customers, both existing and new.
We view technology as an enabler to give
customers control of their business, to work
smartly and efciently, to achieve success
and grow.
We have a strong business model
offering signicant growth potential,
together with high levels of
protability and cash generation.
Our ecosystem
We work with over 28,000 business partners
and 40,000 accountants who recommend
and market Sage products worldwide.
Business partners are key not only in
promoting our software and services, but
also in providing local expertise to customers
who demand increasing levels of tailored
software and specialised services.
Accountants make up a key customer
segment for Sage as well as being
recommenders of our products.
Our people
Our people have the condence to respond
intuitively and with agility to enhance the
Sage customer experience. We encourage
our people to innovate constantly and
challenge themselves to full Sage’s true
potential, for the mutual benet of all. Our
people know what’s right for our brand, our
customers and our colleagues due to the
training we undertake and the tools we
provide to do the job.
Our guiding principles of Innovation, Integrity,
Simplicity, Trust and Agility drive everything
we do: how we think, plan and make
decisions to deliver operational excellence
and best serve our customers.
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