Olympus 2005 Annual Report Download - page 13

Through our work at
the Proto type Test Cen-
ter, we ensure co mpli-
ance with international
laws and regulations
as well as ascertain in-
ternational traceability
to upho ld the corpo r-
ate social responsibili-
ty of O lympus prod-
ucts.
I think it is wonderful
that we are helping
people lead fuller lives
through our activities
in the imaging field
and medical field with
minimally invasive
techniques.
O lympus promo tes
greener, alternative,
and sustainable forms
of transportatio n
among its staff and lo-
cal communities. The
“Green Travel Plan”
developed in cooper-
ation with our local
borough council is
leading more people
to walk, cycle, o r car
poo l to work, and to
increasingly use com-
pany and public trans-
portatio n.
We have successfully
introduced O lympus'
micro scopes and o b-
jective lenses contain-
ing lead-free optics
into the No rth Ameri-
can market.
because we can.
O LYMPUS 20 05 11
Management Philosophy and Conduct Charter
> The fundamental management concept of O lympus, “Social IN” is
also positioned as a cornerstone of CSR activities. “Social IN”
stands for Social Value in the Company, and signifies three rela-
tionships between O lympus and society. These three “IN” relatio n-
ships are INvolvement (social invo lvement), INsight (sharing social
values), and INspiration (creating new value).
Applying this co ncept to daily business activities to fulfill its
social responsibility, O lympus fo rmulated the O lympus G roup
Corporate Conduct Charter and the O lympus Group Code of
Conduct in September 2004. Including environmental initiatives,
the Corporate Conduct Charter is a comprehensive declaratio n of
our position on CSR and identifies a framework for our CSR activi-
ties. The Code of Conduct is put in place to guide all directors and
employees to act in compliance with the Conduct Charter. The prin-
ciples of the United Nations Global Compact were used as a refer-
ence in developing the Corporate Co nduct Charter and the Code
of Conduct.
O lympus Environmental Principles
> In line with its goal of being an excellent corporate citizen,
O lympus drafted the O lympus Environmental Principles in August
1992 to articulate its basic positions on environmental issues and
to set ambitious environmental protectio n goals, thereby promoting
enhanced environmental protection activities. The Co rporate
Conduct Charter states the fundamental ideas of the Environmental
Principles in the “Harmony with the Environment” chapter.
Corporate Brands and CSR
> O lympus developed Japan’s first microscope, launched the world’s
first endo sco pe, and has released innovative, compact, and light-
weight cameras. In this way, O lympus has responded to the expec-
tations and visions of people through its development capabilities
in both optical and production technologies. Through our creative
capabilities, we have proposed visions to society and our stake-
holders. Embodying the creative value of O lympus, we created
“Your Vision, O ur Future” as a new corporate slo gan in April 2003
and have deployed it globally ever since.
O lympus believes that the O lympus Group’s involvement in CSR
will nurture trust in the O lympus Group, reinforce the corporate cul-
ture, and eventually help the O lympus brand enhance its value.
O lympus also believes that it will help the employees of the
O lympus Group realize the importance of working with one of the
world’s leading brands and of taking pride in the value of the
brand with appropriate actions, ultimately reinforcing CSR activi-
ties.