O'Reilly Auto Parts 2001 Annual Report Download - page 11

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PAGE
0.9
O’REILLY AUTOMOTIVE 2001 ANNUAL REPORT
A MODEL YEAR
Once again, Team O’Reilly delivers! In
1998 we began the quest toward our 1-5-U
goal of $1 billion in sales within five years.
In 2001, we achieved our goal one year
early. Product sales reached over $1.09
billion in 2001 making it our ninth year of
record sales since becoming a public
company. Competitive pricing, dual market
strategy and efforts from every team
member helped make 2001 a Model Year.
At O’Reilly, we work hard to serve all
customers in our markets, trying to keep
approximately a 50/50 blend between
do-it-yourself (“DIY”) customers and
professional installers. Our DIY customers
appreciate and rely on the knowledge of
our professional parts people, convenient
locations and comfort in knowing that at
O’Reilly they will get the lowest price,
guaranteed. Our professional installer
customer trusts in O’Reilly for our support
programs, broad inventory availability
and the best value in equipment, tools
and parts. Serving both of these markets
provides a greater opportunity to serve a
large number of customers.
TWO MARKETS, The O'Reilly customer
knows that our team
members can provide
expert advice and
trouble-shooting
assistance for a wide
variety of automotive
maintenance needs.
ONE
BILLION
IN SALES
Many of our Professional Parts People are ASE
certified to ensure that every customer gets the
right part, for the right price, guaranteed!