North Face 2011 Annual Report Download - page 7

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Please find page 7 of the 2011 North Face annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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The North Face®
  |  |  
At the summit of Gasherbrum II in Northwest Pakistan, over , feet high and
under ˚ below zero, world-renowned climber Cory Richards did what any of us
would do—he pulled out a camera to record the moment. But he didn’t just take a
photo; he lmed a story that was shared with millions of fans through e North Face®
brand’s website and social media channels. Meanwhile,, miles away and safely on
the ground in a warm room in Kansas City, Missouri, designers from the Lee® brand
recorded a very dierent moment. ey listened and took notes while real consumers
talked about the t and feel of new jeans they had just tried on for the rst time.