North Face 2011 Annual Report Download - page 13

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Please find page 13 of the 2011 North Face annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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The North Face®
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In a video featuring e North Face® ultra-runners tackling the wild landscapes of
the Patagonia region in South America, the most impressive thing to Mike Gannaway
isn’t the rugged scenery, beautiful sunsets or slow-motion camera work. It’s the small
product images and red “Order Now” buttons that appear unobtrusively in the lower
left-hand corner of the screen. To Gannaway, Vice President—VF Direct/Consumer
Teams, this video represents the future.
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