North Face 2011 Annual Report Download - page 18

: 
: 
: Men,
women and
kids looking for
authentic outdoor
gear for work
or play
Equipping
people to make
a difference in
their world
: 
: 
: Active,
fashionable women
Bags and lifestyle
essentials that
lighten your day
: 
: 
:
Outdoor athletes
and enthusiasts
Never Stop
Exploring®
: 
: 
: -
year-old male and
female consumers
with mobile
Discover
Freedom™
In November, JanSport launched
the Skip Yowell Collection. Named
after the brand’s co-founder, the
collection debuted in New York
City with billboard advertising. Its
six backpack and messenger bag
styles feature full- grain or waxed
cotton with leather trim and each
bear the name of a place where
Yowell has lived, including Fort
Hayes, Kansas; Mukilteo, Wash-
ington; and Pleasanton, California.
jansport.com
 was a year of direct-to-consumer
expansion for Kipling. Internationally,
the brand opened  new stores,
mostly operated by retail partners,
in addition to  new shop-in-shops.
e brand opened its rd owned
store in Mexico, its fth store
in Istanbul and its rst store in
South Africa.
kipling.com
: 
: 
: Lifestyle
and premium
casualwear-
oriented travelers
ages -
Ready for your
every journey
Napapijri is committed to supporting
and raising awareness of eorts
to protect the world’s Arctic and
Antarctic regions. In 2011, the
brand continued a longtime
partnership with environmental
activist, author and photographer
Sebastian Copeland to sponsor
several of his polar expeditions
and developed special technical
outerwear to help him survive the
journey’s extreme temperatures.
napapijri.com
: 
: 
: Youth
culture: art, music,
action sports and
street/fashion
devotees
O the Wall®
Since ‘66
e Vans® Custom Culture Contest
allows high school art students to
participate in designing Vans® shoes
for a chance to raise , for their
arts program. Now in its third year,
the contest reached students in 
U.S. schools in  and plans to
reach , next year. e Vans®
Custom Culture program captured
more than  million media
impressions in , bringing Vans’
From product design to manufac-
turing, the Timberland ® brand is
committed to doing its part to
lessen its environmental impact.
e Timberland ® Earthkeepers®
Collection incorporates recycled
PET bottles in linings, recycled
rubber in soles, leather from
silver- and gold-rated tanneries and
organic content throughout the
apparel line. Timberland is proving
that doing better for the environment
can also be better for the bottom
line—the Earthkeepers® footwear
line grew by  in .
timberland.com
Vans®
: 
: 
: Active
outdoor enthusiasts Feels Good®
In fall , Smartwool launched its
rst fully integrated brand media
campaign, Strip to Your Smartwool.
e campaign spoke to the brand’s
core outdoor audience and showcased
apparel that is typically covered up
by outerwear. With print, digital and
social components, the campaign
delivered more than  million
impressions. And the December Strip
to Your Smartwool ad in Outside®
magazine was the top-performing ad
in the issue for purchase consideration.
smartwool.com
e North Face issued its rst
external sustainability report in
. e report highlights the brand’s
signicant reductions in chemical,
water and energy use in its factories
via its partnership with bluesign™.
is report is the latest step in
the brand’s ongoing sustainability
journey, which includes sustainable
product innovations like the Venture
Jacket, which replaces non renewable
petroleum-based material with castor
oil. e jacket received recognition
from Treehugger®, Backpacker®, and
Apparel® magazines.
expeditionsustainability.com
rallying cry of the importance of the
arts to an even broader audience.
vans.com
Napapijri®
  | 
lifestyles
The North Face® Better Than Naked™
Technology has water-resistant pieces
to keep athletes dry on late-winter
early-spring runs, while VaporWick®
and body-mapped laser ventilation
keep them cool in warmer months.
Wrangler filed for its first-ever utility
patent for Booty Up™ technology, which
uses unique darts, seams, stitching
patterns and fabrics to visually lift
the rear.
Timberland® Anti-Fatigue Technology
features molded, inverted cones that
support, collapse and rebound in
key pressure zones, enhancing shock
absorption, increasing energy return
and reducing fatigue.
The Lee® brand’s Shapetastic™
technology is a patent-pending
combination of features that gives
women the confidence of a perfect,
360-degree fit around the waist,
hips and seat.
The lucy® Nightlight Jacket is a water-
resistant jacket with 360-degree
reflectivity for winter runs. LED piping
along the back lights up and zipper
tape on the front reflects light.
VF’s Licensed Sports Group, which
includes the Majestic® brand, saw its
second consecutive year of growth
of over 30% in its women’s business,
thanks to a full assortment of new
silhouettes, fabrics and finishes.
With new features inspired by “work
along” sessions with automotive
workers, the Red Kap® Crew Shirt was
one of the most successful product
launches in the brand’s 85-year history.
 |  