Nikon 2000 Annual Report Download - page 6

BUSINESS RESULTS
In the fiscal year ended March 31, 2000, divisional sales rose 8.0% to ¥150,288 million, producing
operating income of ¥8,912 million.
IMAGING PRODUCTS
In single-lens reflex (SLR) cameras, sales of the F100 camera for advanced amateur photographers in
Japan and overseas rose on the back of the model's growing popularity. The easy-to-use F60 series (N60 in
the United States), which is specifically designed for beginners, also sold well in overseas markets. Sales of
interchangeable lenses benefited from the introduction of a range of high-performance models with built-in
silent-wave motors. In compact cameras, the division launched new products such as the compact,
lightweight Advanced Photo System Nuvis 200/300 models. Towards the end of the year, we introduced the
shell-type Nuvis S 2000, which combines excellent performance with sleek, fashionable styling. Nevertheless,
due to the negative effects of the strong yen on sales in overseas markets and the intensity of sales
competition, sales in these product segments actually fell below the level of the previous year.
In contrast, the market for digital cameras continued to expand rapidly. Nikon followed up the success of
the COOLPIX 950, which features a 3.0X zoom lens, with the launch of the COOLPIX 800. This model,
which is fitted with a 2.0X zoom lens, further strengthened the Nikon model lineup. The division also
launched the D1, an SLR digital camera reminiscent of the flagship F5. Delivering high performance at a
considerably lower price than other models, the D1 established itself as a popular choice with commercial
and professional photographers. As a result, sales of digital cameras more than quadrupled, and,
accordingly, the segment proved profitable.
REVIEW OF OPERATIONS: CONSUMER PRODUCTS
Nikon D1
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