Nautilus 2013 Annual Report Download - page 29

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Media advertising expense of our Direct business is the largest component of Selling and Marketing and was as follows:
We made strategic increased investments in media and creative advertising in 2013 to further support the launch of UpperCut™ and to build
sales leads for all Direct products in the second half of 2013.
General and Administrative
The increase in General and Administrative in 2013 compared to 2012 was primarily due to a $0.4 million increase in infrastructure costs and a
$0.8 million increase in employee related costs, partially offset by a $0.3 million one-time charge in 2012 for lease write-off costs.
The increase in General and Administrative in 2012 compared to 2011 was primarily due to increases in information technology and legal
expenses totaling $1.0 million, partially offset by reductions of $0.3 million in depreciation and amortization expenses and $0.2 million in
personnel costs.
The decreases in General and Administrative as a percentage of Net Sales in 2013 compared to 2012 and in 2012 compared to 2011 were
primarily due to higher Net Sales.
Research and Development
The increases in Research and Development in 2013 compared to 2012 and in 2012 compared to 2011 were primarily due to our continued
investment in new products. We expect Research and Development expense to increase in 2014 compared to 2013, as we continue to invest in
new product development.
23
Dollars in thousands
Year Ended December 31, Change
2013 2012 $ %
Media advertising $35,819 $30,903 $4,916 15.9%
Dollars in thousands
Year Ended December 31, Change
2012 2011 $ %
Media advertising $30,903 $28,582 $2,321 8.1%
Dollars in thousands
Year Ended December 31, Change
2013 2012 $ %
General and Administrative $18,705 $17,669 $1,036 5.9%
As % of Net Sales 8.5% 9.1%
Dollars in thousands
Year Ended December 31, Change
2012 2011 $ %
General and Administrative $17,669 $17,143 $526 3.1%
As % of Net Sales 9.1% 9.5%
Dollars in thousands
Year Ended December 31, Change
2013 2012 $ %
Research and Development $5,562 $4,163 $1,399 33.6%
As % of Net Sales 2.5% 2.1%
Dollars in thousands
Year Ended December 31, Change
2012 2011 $ %
Research and Development $4,163 $3,223 $940 29.2%
As % of Net Sales 2.1% 1.8%