NEC 2012 Annual Report Download - page 25

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chosen to use 40,000 NEC tablet PCs based on Windows®
and compatible with the LTE service as new handheld
devices for sales representatives. Through these activities,
NEC was endeavoring to expand its product lineup.
FOR FURTHER GROWTH
As the Japanese market goes through a dramatic
transformation, NEC’s mobile phone business has seen
sluggish growth in mobile phone sales volume, due to a
lack of competitiveness in smartphones and delays in
developing business globally. In response, NEC will
implement far-reaching structural reforms aimed at
restoring sound operations. In tablet devices, NEC must
accelerate efforts to open up new markets. Going forward,
NEC will strive to develop leaner operations to solve these
issues, while working to expand business.
In the mobile phone business, NEC will first step up its
collaborative development with overseas Joint Design
Manufacturers (JDMs), together with the outsourcing of
production to overseas JDMs. This will enable NEC to
streamline its development and production operations in
Japan, while maintaining and increasing its competitiveness.
Next, NEC will strive to develop mobile phones that fully
harness its edge in thin and lightweight technologies as
well as water-proof, dust-proof, and shock-resistant
technologies. NEC will focus on developing appealing
products, including foldable, dual-screen models. These
efforts will be directed at improving the competitiveness of
NEC mobile phones. Also, NEC will strive to enhance
various services and links with the cloud-based services, in
addition to improving mobile phones themselves, in an effort
to further increase its competitiveness.
In addition to these measures, NEC plans to launch
products that fit the needs of mobile phone carriers, by
catering to regional and customer characteristics. Business
will be expanded mainly in North America, but also in the
countries of Latin America and the APAC (Asia-Pacific) region.
In tablet devices, NEC will launch models for individual
customers, while expanding the product lineup for telecom
carriers and enterprises. Tablet devices offer prospects for a
broad range of uses. Examples include devices to operate
and display information about households including HEMS,
as well as for e-books and educational services. In fact,
NEC has already built up a track record in implementing
tablet devices at cable TV providers, educational institutes,
and financial institutions. Overseas, NEC will strengthen its
hand in the mobile cloud solution business in China. Building
on its track record, NEC aims to steadily expand business
worldwide.
DOCOMO smartphone
“docomo with series MEDIAS X N-07D”
Tablet device
“Cloud Communicator LT-B”
“MEDIAS TAB N-06D” is a waterproof tablet
customers can use to watch “NOTTV
TM”
24
NEC Corporation
Annual Report 2012