NEC 2012 Annual Report Download - page 11

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In recent years, the retail distribution sector
has been accelerating new initiatives utilizing
ICT, such as developing multi-channel
operations by linking brick-and-mortar stores
with online shops and conducting effective
marketing activities by analyzing purchasing
behavior. This is in addition to utilizing ICT in
core operation fields for purposes such as
reducing costs and improving operating
efficiency. In the retail distribution industry,
given that sales methods to consumers can
set companies apart from their competitors,
there are particularly high hopes for market
expansion in customer management,
settlement and other domains.
For the retail distribution sector, NEC
already supplies customers with traditional
solutions underpinning core operations, such
as ordering and procurement, inventory
management and store operations, as a
cloud-based service. Also, NEC already
provides POS systems, electronic money
platforms and other systems that provide an
interface with consumers. Building on its
track record of deliveries in Japan, NEC has
established a growing global track record,
highlighted by the delivery of POS systems
to major convenience store operators in
Indonesia and Mexico. Moreover, NEC has
an extensive track record in integrating
electronic money platform systems primarily
in Japan. The technologies and expertise
developed through this wealth of experience
have become a significant source of strength
for NEC.
Furthermore, NEC has provided new
solutions harnessing cutting-edge
technologies. For example, NEC has rolled
out digital signage solutions that enable
efficient marketing, and smart power
distribution boards that enable efficient power
consumption by making power usage in
stores visible. Going forward, NEC seeks to
develop solutions designed to offer more
sophisticated added value to customers. For
example, NEC plans to embed into POS
systems a compact sensor that can estimate
the age and gender of customers using its
world-acclaimed face recognition technology.
Initiatives to Expand Solutions to the Retail Distribution Sector
Electronic money
Pre-paid
cards Member
certificates
Post-paid
cards Coupons
Advertisements
Stamp
cards
Incentive
point
cards
CRM services
TERMINALS AT WHICH ELECTRONIC MONEY CAN BE USED
FOR A VARIETY OF CARDS AND COUPONS
In addition to these structural reforms, NEC has
positioned the IT Services business, the Carrier
Network business, the Social Infrastructure
business and the Energy business as its four core
3. Focus on Four Core Businesses
businesses. These businesses are expected to
generate stable cash flows going forward. In these
fields, NEC will concentrate investment particularly
on domains for which growth is anticipated.
Through this approach, NEC will strive to build a
new foundation for growth.
(1) IT Services Business
The market for IT services in Japan is gradually
recovering. Expectations are also rising for the creation
of new added value using big data processing
technology, which can process and analyze large
Cloud services
Platforms
Devices and sensors
Carrier Network
Energy
Social Infrastructure
IT Services
IT Services Business
10
NEC Corporation
Annual Report 2012