NEC 2011 Annual Report Download - page 25

Download and view the complete annual report

Please find page 25 of the 2011 NEC annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 100

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100

30.00
20.00
2010 2011 2012 2013 2014 2015
10.00
0
8.55
15.45
19.25
21.20 22.45
24.10
22.7%
50.1%
56.4%60.5%
40.6%
63.1%
150
100
2010 2011 2012 2013 2014 2015
50
0
21
58
81
99
115
127
In smartphones, which are projected to rapidly penetrate
global markets, NEC will concentrate on enhancing its
product lineup, price competitiveness and regional
product penetration.
First, NEC will enhance its product lineup by
strengthening ties with developers and manufacturers of
operating systems and chipsets that are commonly used in
smartphones, and incorporate cutting-edge technology
from each company as early as possible.
Next, NEC will enhance price competitiveness by increasing
volume shipments per model through development of
global base models. Each global model will be customized
according to the needs of each region, underpinning NEC’s
global business expansion. In addition, NEC will apply
production expertise developed in Japan to outsourced
production overseas, in order to sharpen its cost
competitiveness.
Finally, NEC intends to increase regional product
penetration. To this end, NEC will expand business globally
by stationing marketing personnel in each local market.
NEC first aims to expand its presence in the North American
market, and then steadily make inroads into Europe and
emerging countries.
As with smartphones, tablet devices are tipped for
substantial market growth going forward. In this market,
NEC will offer thin, lightweight tablet devices, as well as
provide vertical solutions from networks, service platforms
to devices.
NEC will also respond to the needs of business
customers who provide various services in fields such as
electronic books, educational services, electric power and
housing by offering distinctive product lineups featuring
dual-screen tablet devices and other product innovations.
Business expansion will also be driven by tablet devices
sales through telecom carriers, large-scale retailers and
other channels.
In addition to these measures, NEC aims to develop
leaner operations through continuous efforts to enhance its
quality and responsiveness to market developments by
bolstering manufacturing capabilities at production centers
in Japan.
TREND AND OUTLOOK FOR
SMARTPHONE SALES VOLUME
AND SHARE IN JAPAN
(Millions of units)
TREND AND OUTLOOK FOR
WORLDWIDE TABLET SALES
VOLUME
(Millions of units)
DOCOMO smartphone
MEDIAS N-04C
SHARE OF MOBILE
PHONE VOLUME
SHIPMENTS IN JAPAN
SHARE OF PC VOLUME
SHIPMENTS IN JAPAN
Source: Research by MM Research
Institute, Ltd.
Note: Period is from April 1, 2010 to March 31, 2011
Source: IDC Japan *2
Source: Research by MM Research Institute, Ltd.
Note: Fiscal 2010 is the period ended March 31, 2011
Smartphone sales volume
Share of smartphone sales volume
Source: NEC projections
NEC CASIO
10.7%
A
22.8%
F
7.4%
Others
11.1%
E
8.6%
D
10.4%
C
11.7%
B
17.3%
NEC
18.4%
A
18.1%
Others
19.1%
F
6.3%
E
6.6%
D
9.8%
C
9.9% B
11.8%
Cloud communicator
LT-W
(calendar years)
*2 Based on fiscal 2010 sales volume ranking
Source: IDC Japan, Japan Personal Computing Quarterly Model Analysis, 2011Q1 24
NEC Corporation
Annual Report 2011