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MAIN INITIATIVES AND PERFORMANCE
Furthermore, we integrated NEC’s mobile handset
business with Casio Hitachi Mobile Communications
Co., Ltd., in order to strengthen competitiveness in
the mobile handset business and expand business
including in overseas markets. From June 2010,
business operations began under a new company,
NEC CASIO Mobile Communications, Ltd.
In anticipation of the cloud computing era, we
started to provide products and services that
embody the “C&C Cloud Strategy” by leveraging the
strengths of the NEC Group in both IT and networks.
In other areas, NEC took steps to fully develop
the Smart Energy and Green business, which is
positioned as a new growth domain for the NEC
Group. Specifically, we spun-off the lithium-ion
rechargeable batteries business from NEC TOKIN
Corporation into a newly established company, NEC
Energy Devices, Ltd., in April 2010.
NEC sees this difficult business environment as
a major opportunity for enhancing its business
operations. NEC has made every effort to change
its business structure, centered on business
portfolio realignment, and implement rigorous profit
structure reforms.
In terms of changing our business structure, we
decided to integrate NEC Electronics Corporation
with Renesas Technology Corp. The goal is to
strengthen the business foundations and
technologies of NEC Electronics, which is engaged in
the semiconductor business, and increase its corpo-
rate value through further improvement in customer
satisfaction. NEC Electronics Corporation merged
with Renesas Technology Corp., in April 2010, and
changed its trade name to Renesas Electronics
Corporation. As a result, NEC Electronics Corporation
is no longer a consolidated subsidiary of NEC.
Integrated NEC Electronics
Corporation with Renesas
Technology Corp.
Reduced fixed costs by
¥320.9 billion year on year
Integrated mobile
handset business with
Casio Hitachi Mobile
Communications Co., Ltd.
Implemented business
process and IT reforms
Executed the
“C&C Cloud Strategy”
Promoted the
lithium-ion
rechargeable
battery business
Changing our business structure: Business portfolio realignment
Profit structure reforms: Switching to a lean earnings structure
Raised funds to bolster financial position
DRIVING THE “V2012” MID-TERM GROWTH PLAN FORWARD
08
NEC Corporation
Annual Report 2010