NEC 2010 Annual Report Download - page 15

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3. Towards Achieving “V2012”
In the NEC Group Vision 2017, NEC established
its vision for itself in 2017: “To be a leading global
company leveraging the power of innovation to
realize an information society friendly to humans
and the earth.” To realize the NEC Group Vision
2017, and achieve the “V2012” milestone towards
this vision, we must engage in a process of personal
and organizational innovation. Every employee of
the NEC Group is strongly determined to achieve
these goals.
I look forward to your continued support and
understanding as NEC continues to meet the
challenge of achieving the “V2012” business targets.
Fiscal 2011 is an extremely important year for the
NEC Group because it is the first year of the
“V2012” Mid-Term Growth Plan. We cannot be
optimistic about our business environment.
Nonetheless, we will continue our “inward
efforts” to raise the efficiency of business
management as before, while remaining strongly
conscious of the need for “outward efforts” to
increase sales. With this in mind, we will sow the
seeds of future expansion to strengthen our growth
potential and earnings power.
NEC will continue to embrace the challenge of achieving its business targets by bolstering
its growth potential and earnings power.
Home-use energy
smart meter
management
systems
New Framework for Expanding the Smart Energy
and Green Business
Contributing to a Greener Society Through
IT/Networks and Battery Technologies
Smart
meters
Power stations
Electric vehicles Batteries Rapid chargers
In the “V2012” Mid-Term Growth Plan, NEC has
positioned the lithium-ion rechargeable battery business
at the heart of the Smart Energy and Green business—
a new growth area for the NEC Group.
Together with Nissan Motor Co., Ltd., NEC has
launched an electrode business focused on this crucial
component of automotive lithium-ion rechargeable
batteries.
When launching an electrode business for automotive
batteries, sufficient business resources must be invested to achieve the high level of product quality required of auto-
mobile parts. This includes the establishment of a quality control system, close coordination with automakers, and
continuous investment in research and development activities.
On April 1, 2010, NEC Energy Devices Ltd. was established to conduct the development, production, sale and
maintenance of lithium-ion rechargeable batteries and electrodes. The company was set up to execute unified
management of the lithium-ion rechargeable battery business. At the same time, a Smart Energy and Green Business
Operations Unit was established within NEC.
Under this new framework, NEC started mass production of electrodes for automotive batteries in July 2010. NEC
plans to use the manufacturing technology cultivated through the mass production of electrodes and high quality
required for automotive applications to develop power storage applications for the smart grid field and create new
businesses by integrating NEC’s ICT and power storage technologies.
We will proactively aim to expand the Smart Energy and Green business as “One NEC.”
14
NEC Corporation
Annual Report 2010