NEC 2010 Annual Report Download - page 32

The NEC Way is a cohesive framework that organizes the
NEC Group’s business activities, including the NEC Group
Corporate Philosophy, the NEC Group Vision 2017, the
NEC Group Core Values, the NEC Group Charter
of Corporate Behavior and the NEC
Group Code of Conduct. In fiscal
2010, based on The NEC Way,
we formulated the NEC
Group Management Policy,
which sets forth basic
approaches and rules
that must be shared
by the NEC Group,
with the aim of
strengthening
consolidated
management
foundations. The
entire NEC Group will
share and implement
The NEC Way and the
NEC Group Management
Policy, as the foundations
for promoting CSR-driven
management.
CORPORATE SOCIAL RESPONSIBILITY
At NEC, we consider CSR (corporate social responsibility) initiatives to be
inseparable from corporate activities. We aim to ensure the sustainable
development of society and the NEC Group by implementing The NEC Way.
We recognize that our important social responsibilities include ensuring full
accountability to stakeholders through the active disclosure of information on
the results of our CSR initiatives and related issues, and communicating with
stakeholders to improve our corporate activities and build trust.
ADDRESS CLIMATE CHANGE
AND ENVIRONMENTAL PRESERVATION
ACHIEVING “ZERO NET” CO2 EMISSIONS ONE
YEAR EARLY
NEC achieved its goal of zero net CO2 emissions by
fiscal 2011, which is set forth in the NEC Environmental
Management Vision 2010, one year ahead of schedule.
In fiscal 2010, NEC reduced greenhouse gases (CO2
equivalent) emissions from manufacturing, office and other
business related activities by 0.49 million tons to 1.16
million tons, compared with fiscal 2009. This reduction
resulted from a switch to equipment for removing green-
house gases and energy-saving equipment, as well as the
promotion of production innovation and other activities.
CO2 emissions though energy-saving products at the
customer utilization stage were reduced by 0.13 million
tons from fiscal 2009 to 0.54 million tons, as a result of
raising the energy efficiency of products. Specifically,
NEC strove to lower power consumption, in addition to
expanding ECO Symbol Star products, which offer superior
environmental performance. In helping customers and
society to reduce CO2 emissions through providing IT
solutions, NEC expanded the development of systems
which upon adoption reduce CO2 emissions by 50% or
more, and promoted business proposals that combine
CO2 reduction benefits and cost savings. Consequently,
NEC reduced these emissions by 1.9 million tons.
NEC GROUP ENVIRONMENTAL MANAGEMENT
ACTION PLAN 2017/2030 NEWLY FORMULATED
To contribute on the environmental front to realizing “an
information society friendly to humans and the earth,” as
stated in the NEC Group Vision 2017, NEC has formulated
an action plan based on three key perspectives—low
carbon, ecosystem and biodiversity preservation, and
resource recycling and conservation.
From the low carbon perspective, NEC will help to
reduce the overall CO2 emissions of society as a whole in
becoming “entirely eco-friendly” with respect to work,
mobility and lifestyle. This includes making offices “entirely
eco-friendly,” for example, by switching to low-power ICT
devices and lighting, and by achieving paperless operations
and enhanced productivity through Web conferences and
telecommuting from home. Other measures include
providing electrodes for automotive lithium-ion rechargeable
batteries and developing power storage systems and
FY2009 FY2010
0.67
million tons
1.65
million
tons
0.54
million tons
1.16
million
tons
1.89
million
tons 1.90
million
tons
CO2
emissions
CO2
reductions
ACHIEVING “ZERO NET” CO2 EMISSIONS ONE YEAR EARLY
Emissions through energy-saving products at the customer utilization stage
Emissions caused by NEC manufactur-
ing, office and other related activities
Reductions in CO2 emissions of customers and society through IT solutions
SUSTAINABLE DEVELOPMENT OF SOCIETY AND
THE NEC GROUP THROUGH THE NEC WAY
NEC Group Corporate Philosophy
NEC Group Charter of Corporate Behavior
NEC Group
Core Values
(What we value and
base our behavior on)
NEC Group Code of
Conduct
(Corporate ethics and
compliance)
Daily work
Fiscal year management strategy
Mid-term growth plan
NEC Group Vision 2017
Responsibilities for Society and Stakeholders
Customers/Shareholders and Other Investors/
Business Partners/Local Communities/Employees…
Responsibilities for the Global Environment
An information society friendly
to humans and the earth
Build trust
through
communication
Provide active
disclosure
and feedback
Compliance responsibilities
Economic responsibilities
31 NEC Corporation
Annual Report 2010