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The Mitsubishi Motors Group’s vision for addressing environmental issues is “Leading the EV era, towards a
sustainable future.” To realize this vision, we have started mass production of the new-generation electric
vehicle i-MiEV and have begun rollout of the i-MiEV in Japan, looking to expand rollout globally.
To Our Shareholders and Stakeholders
In fiscal year 2008, the financial crisis that began in the U.S. went
on to have a major impact on other economies worldwide. The
auto industry was impacted directly by the unparalleled speed,
breadth and depth of the crisis. In fiscal year 2009, automobile
sales continue to struggle in markets around the world.
These circumstances notwithstanding, we believe that our
mission as an automaker is to take concrete actions to help
create a low-carbon society.
On June 5, 2009, World Environment Day, we announced the
Mitsubishi Motors Group Environmental Vision 2020. This vision
will guide our environmental activities until 2020 under the policy
of “Leading the EV era, towards a sustainable future.”
The vision will propel MMC’s environmental activities in tech-
nological development and business operations, with electric
vehicle technology leading the way. Our aim is to help build a
pleasing and low-carbon society in partnership with customers
and communities around the world.
As the first step to realizing our vision, we have started mass
production of the new-generation electric vehicle i-MiEV and
have begun rollout of the i-MiEV in Japan, looking to expand
rollout globally. Around 100 years have passed since the mass
production of automobiles began. Today, we see electric vehicles
as the pinnacle technology that will play a crucial role in the
automobile’s next 100 years. In this sense, we look forward to
“Driving into the Next 100 Years” with customers and stakehold-
ers, as we work to rapidly create a low-carbon society.
August 2009
Takashi Nishioka Osamu Masuko
Chairman of the Board President
02 MITSUBISHI MOTORS CORPORATION Annual Report 2009