Mitsubishi 2007 Annual Report Download - page 40

MITSUBISHI MOTORS CORPORATION Annual Report 2007
38
Mitsubishi Motors Environment Initiative
Program (EIP) 2010
In July 2006, MMC formulated and announced a
new environmental plan called the Mitsubishi Motors
Environment Initiative Program (EIP) 2010, running
through fiscal year 2010. EIP 2010 carries on from
the Environmental Sustainability Plan, which ended
in fiscal year 2005. By executing EIP 2010, we will
be working to both promote our co-existence with
the environment and achieve further corporate revi-
talization and growth, with the aim of fulfilling our
responsibility to help build a sustainable society.
In fiscal year 2006, the first year of the new plan,
MMC addressed several new priorities. Overall progress
with the plan and our achievements were largely in
line with expectations.
Please see the following page for an overview
of the plan’s details, objectives, and fiscal year
2006 initiatives.
For further details on Mitsubishi Motors’ environ-
mental activities, please refer to our corporate Web
site and our Social and Environmental Report 2007
at the URLs below:
Responsibility to the Environment
Driving pleasure, Safety and Environmental Responsibility: These are the concepts that MMC aims to build
into the cars it manufactures. MMC has long been committed to driving performance and ability—the essential
qualities that make cars attractive—as well as safety and durability to give drivers confidence. In addition to
this traditional focus, MMC adopts Environmental Responsibility as one of the most important themes for
corporate management and car manufacturing; so that we may harmoniously coexist with the environment
and pass on a bountiful natural environment to future generations.
Environmental Policy
MMC formulated an Environmental Policy in 1999 that
clarifies measures for protecting the environment within
the context of management of the company.
Mitsubishi Motors Social and Environmental Report 2007
http://www.mitsubishi-motors.com/corporate/environment/
report/e/index.html
Mitsubishi Motors Environmental Web site
http://www.mitsubishi-motors.com/corporate/environment/e/
index.html
Environmental Activities
Mitsubishi Motors Corporation
Environmental Policy
Basic Guidelines
Mitsubishi Motors recognizes that protection of the global
environment is a priority for humanity and as such makes
the following pledges:
1. Taking a global perspective, MMC is committed to har-
nessing all its resources to achieve continuous reduc-
tions in the environmental impact of all its corporate
activities, spanning development, procurement, produc-
tion, sales, and after-sales servicing of vehicles.
2. As a good corporate citizen, MMC is committed to tak-
ing actions that protect the environment at the level of
local communities and of society as a whole.
Behavioral Standards
1. MMC will endeavor to protect the environment by fore-
casting and assessing the environmental impact of the
company’s products at all stages in their life cycle.
Priority is given to the following areas:
• Prevention of global warming by reducing emissions
of greenhouse gases
• Prevention of pollution by restricting emissions of sub-
stances harmful to the environment
• Reduction of waste and maximizing efficient use of
resources by promoting conservation and recycling
2. MMC will endeavor to improve our environmental man-
agement practices as part of ongoing efforts to improve
the environment.
3. MMC will comply with environmental regulations and
agreements, and will work to protect the environment
by establishing voluntary management targets.
4. MMC will encourage our affiliates and suppliers, both
in Japan and abroad, to cooperate in working to protect
the environment
5. MMC will actively disclose environment-related infor-
mation and will seek the understanding of local com-
munities and of society at large.
Environmental Activities