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MITSUBISHI MOTORS CORPORATION Annual Report 2007
12
MITSUBISHI MOTORS CORPORATION Annual Report 2007
Q7. What is your vision for MMC after the Mitsubishi
Motors Revitalization Plan?
A. First, I want to continue to implement manage-
ment reforms on an expanded scale. We must pur-
sue continuous structural reforms as we respond one
by one to the issues we couldn’t address during the
Revitalization Plan. Other issues, such as improving
quality, strengthening compliance and dealing with
environmental issues, are perennial themes. At the
same time, we must have the flexibility to respond
properly to ever-changing market requirements in
each country.
On the other hand, I believe our mid-term man-
agement plan will start from a stronger base than
before. Looking back, the Mitsubishi Motors Revital-
ization Plan was formulated at a time when the com-
pany faced extremely dire circumstances. In this
sense, the plan was premised on limited funds and
other constraints on management resources. More-
over, because our priority was to resolve quality and
other urgent issues, it was difficult to plan from a
broader, longer-term perspective. By achieving the
final-year targets of the Mitsubishi Motors Revitaliza-
tion Plan, we hope to formulate a new plan that envi-
sions sustained growth underpinned by the strong
foundation we have built over the past three years.
Looking at the global auto industry, MMC does
not have an advantage in terms of size. For a com-
pany of our size to prevail in this fiercely competi-
tive industry, it is crucial for us to provide high levels
of quality and customer satisfaction through distinc-
tive technologies and products. I’m convinced that
MMC has the strengths to succeed as a global
automaker, based on its proven technological capa-
bilities, excellent personnel and more. We currently
do not have any equity-based alliances in mind, but
we intend to actively form “win-win” alliances on
the level of individual projects.
What we need now is a stronger determination to
prevail against the competition in markets around
the world. I want to see MMC become an automaker
that provides the utmost driving pleasure and safety
for our valued customers and builds environmentally
friendly automobiles at the world’s highest levels.