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MITSUBISHI MOTORS CORPORATION Annual Report 2007
16
Accelerating Expansion of Global Models
Under the Mitsubishi Motors Revitalization Plan,
MMC is expanding sales of global models based on
a common new-generation platform. The first such
model, the
Outlander
, has been highly popular in
various markets around the world. It was launched
in Japan in fiscal year 2005, followed in fiscal year
2006 by accelerated initiatives to expand sales glo-
bally through roll-outs in North America, Europe,
Australia, and China. In fiscal year 2007, the Com-
pany began production of a new SUV based on the
Outlander
for PSA Peugeot Citroën. This move is
geared to promoting the global development of the
Outlander
model without relying only on expanding
sales regions. The Company expects to supply ap-
proximately 30,000 units of this new SUV to PSA
Peugeot Citroën in fiscal year 2007.
In March 2007, the new
Lancer
sedan, which
shares the same platform as the
Outlander
, went on
sale first in North America. After the launch of this
model in Japan in August as the
Galant Fortis
*, plans
call for the launch of this model in Europe and other
regions in fiscal year 2007. In addition, there are
two other models based on the
Outlander
platform:
the
Delica D:5
, which is the latest model in the
Delica
series and went on sale in Japan in January
2007, and the
Lancer Evolution
new-generation high-
performance 4WD sedan to be launched in Japan in
the fall of 2007.
* Sold as
Lancer
in overseas markets
Progress With Environmentally Friendly
Technology
One of MMC’s top product development priorities is
to develop environmentally friendly technologies so
that people can live in harmony with nature and leave
a healthy natural environment for future generations.
Fuel-efficient, new-generation clean diesel en-
gines are seen as a promising means of mitigating
global warming. Joint development of these engines
by MMC and Mitsubishi Heavy Industries, Ltd. is
already under way. Plans call for bringing these
engines to market one year earlier than scheduled
in 2009. Beginning in Europe, where demand for
clean diesel engines is growing, we will successively
launch these engines in other markets.
Product Development
Global expansion of new-generation platforms
New-generation
platform
Galant Fortis*
Delica D:5
Outlander
*
Lancer
in overseas markets
Lancer Evolution