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MITSUBISHI MOTORS CORPORATION Annual Report 2007
28
ASEAN
The ASEAN region’s auto market represents only
around 3% of the global auto market but is a strate-
gic market for MMC, accounting for 11% of the
Company’s total sales volume. Market conditions are
expected to remain challenging in fiscal year 2007.
Under these conditions, MMC is working to main-
tain and expand production of the
Triton (L200)
one-
ton pickup truck in Thailand, which plays a vital role
as an export hub for the Company. In fiscal year
2006, total annual production capacity in Thailand
was ramped up by around 20,000 units to 200,000
units. Since it first started exporting in the second
half of the 1980s, Mitsubishi Motors (Thailand) Co.,
Ltd. (MMTh) has exported a total of more than 1
million vehicles from Thailand through June 2007.
In August 2006, the Company began sales of
imported finished
Montero
(
Pajero
) vehicles to the
growing Indian market. Local business partner
Hindustan Motors Limited is responsible for sales.
We aim to strengthen our presence in the Indian
market by continuing to expand the range of
Mitsubishi-brand models.
Other Regions
In the rapidly growing markets of Latin America, the
Middle East and Africa, MMC achieved substantial
sales growth again in fiscal year 2006. The roll-out
of the new
Pajero
in February 2007 will be followed
by the new
Lancer
in August and the new
Outlander
in September. Meanwhile, the Company is working
to further boost sales of the
Triton (L200)
one-ton
pickup truck. In the expanding Brazilian market, in
July 2007, the Company began selling a flex-fuel
vehicle (FFV) that can run on gasoline, ethanol, and
various combinations of these fuels.
In Australia, MMC has adopted a production
system commensurate with retail sales levels, and
is implementing continuous cost-cutting measures.
Meanwhile, the Company is also focusing on sales
of imported finished vehicles. MMC will work to
boost retail sales in the Australian market by
launching the new
Lancer
in October 2007, in ad-
dition to promoting sales of the three new SUV
models (the
Triton
,
Pajero
and
Outlander
) launched
in fiscal year 2006.
Triton (L200) (made in Thailand) 380 (made in Australia)
Models sold in Asia, ASEAN and other regions