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Annual Report 2005
24
MITSUBISHI MOTORS CORPORATION
Under these trying circumstances, in fiscal 2004,
MMC achieved sales of 227,000 units, 7,000 units
higher than the target announced on January 28, 2005.
This was due largely to the tremendous efforts of staff at
MMC dealers.
Meanwhile, MMC invited all owners of MMC vehicles to
bring their cars to dealerships for free inspections through
direct mail campaigns by dealers, newspaper advertise-
ments and other means. In addition to ensuring vehicle
safety, the free inspection program was aimed at achiev-
ing one of MMC’s highest priorities: engaging in a
dialogue with each and every customer to help win back
their trust and build stronger relationships. Thanks to the
dedication of dealers nationwide, MMC was able to carry
out free inspections on 3.4 million vehicles.
Strengthening Customer Relationships Through High
Quality After-sales Services
MMC views the customer relationships rebuilt through the
free inspection program as the foundation of future
marketing initiatives. With this in mind, the company will
reinforce links between sales and services at dealers to
further deepen customer relationships. Going forward,
MMC will bolster the entire after-sales value chain,
beginning from the purchase of new cars to end-of-life
disposal. With fiscal 2005 as the inaugural year of an
Program Details Launch Period
Mitsubishi Reassurance Support “Mitsubishi Assist 24” 24-hour roadside assistance for new vehicle purchasers January 2005
Engine Oil Change Campaign
Discounted oil changes for customers who bring their vehicles to dealers for servicing
May 2005
Car Inspection with Extended Extended 2-year warrantees offered at discounts during dealer inspections and a October 2005
Warrantees package combining package combining inspections with “Mitsubishi Assist 24”
Two-year Warranty Program for Two-year quality guarantee for certified used Mitsubishi vehicles September 2004
Certified Used Mitsubishi Cars
Mitsubishi Reassurance Customers who purchase automobile insurance from Tokio Marine & Nichido January 2005
Insurance Fire Insurance Co., Ltd. at Mitsubishi dealers receive “Mitsubishi Assist 24”
“Five Point Reassurance Program”
after-sales service drive, MMC will provide the “Five Point
Reassurance Program” and enhance all services for
customers through dealers, with the view to building even
stronger relationships. MMC will continue to strive to
restore customer confidence through these initiatives.
Also, in terms of customer response, we will encourage
our customers to personally bring in their vehicles to
dealerships for repairs so that advisors can directly
confirm repair details with them. These visits will also
provide opportunities for customers to view new models,
and for other services to be provided to them as well. In
this manner, MMC aims to establish a framework where
after-sales services and sales complement one another.
Lancer Evolution Wagon
The first station wagon in the Lancer Evolution series,
the Lancer Evolution Wagon achieves unparalleled
driving performance for its class.