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13
MITSUBISHI MOTORS CORPORATION
Annual Report 2005
Eclipse (North American specification)
Fourth-generation model launched in North America in May 2005.
Outlander (Japanese specification)
An all-new SUV embodying the pursuit of driving performance and comfort based on “an innovative on-road SUV”
concept. Launched in October 2005, the
Outlander
features a newly developed engine, platform and body frame.
Business Strategies
Technologies for Offering the “Utmost Driving Pleasure
and Safety”
To survive in the global automotive market, where fierce
competition is the norm, MMC must incorporate the
propriety technologies it has developed into all products.
Through participation in motor sports such as rally events,
MMC has developed state-of-the-art technological
expertise in four-wheel drive and all-wheel control, as well
as in the fields of weight reduction and aerodynamics.
These technologies will be embodied and commercialized
in the safety and durability of MMC’s “SUV DNA,” as
represented by the
Pajero
, and by on and off-road driving
performance of MMC’s “Sporty DNA,” as represented by
the
Lancer Evolution
.
MMC has won many accolades for quality. In the U.S.,
the
Galant
and
Endeavor
ranked No. 2 in their respective
categories in the Initial Quality Study (IQS) conducted by
J.D. Power and Associates.
The recently developed 1.5-liter DOHC 16-valve 4-
cylinder aluminum engine, fitted to the
Colt
and
Colt Plus
adopts the MIVEC (Mitsubishi Innovative Valve timing
Electronic Control) system. This next-generation engine
delivers a sporty driving performance and an environmental
performance that meets ongoing market demands for low
fuel consumption and low emissions.
While many automakers have concentrated their
energies with regard to environmentally friendly technolo-
gies on developing hybrid vehicles, MMC has continued to
independently develop electric vehicles. In May 2005, the
company unveiled the MIEV (Mitsubishi In-wheel motor
Electric Vehicle) concept, which involves next-generation
electric vehicle technologies. The core elements are in-wheel
motors, which refer to motors fitted inside the wheels, and
lithium-ion batteries, which offer superior performance in
terms of energy density. Development is progressing with
the aim of a market launch within the next several years.
MMC hopes to contribute to society by achieving mass
production of electric vehicles, which have no exhaust
emissions, ahead of the competition.
2005–2006
Good Design Award