Mitsubishi 1999 Annual Report Download - page 25

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Operational review
23
Implementation of measures introduced under RM2001 in
fiscal 1998 has brought the 1997 slide in domestic sales and
share to a halt. A strong product drive in 1998 has strength-
ened the company's lineup and firm second half sales bode
well for fiscal 1999. The prolonged slump in truck sales, a
major revenue engine for the company, appears to have come
to an end, promising a significant improvement for fiscal
1999. The revolutionary GDI engine family continues to give
the company a competitive edge that will play an increasing-
ly important role in years to come.
Total industry vehicle sales in Japan in fiscal 1998 were
5,874,172 units, 6.5% down over 1997 and the second de-
cline in a row. MMC sales volume was 603,642 units, 4.2%
down for a market share of 10.3%.
Total industry vehicle production in Japan was 9,968,440
units, 7.5% down over 1997 and dropping below the 10 mil-
lion level for the first time in 20 years. MMC production was
1,092,612 units, a fall of 7%.
Passenger car
Total industry car sales in Japan were 5,351,885 units in fis-
cal 1998, a drop of 5% over fiscal 1997.
MMC increased market share in fiscal 1998, driven by
class-topping sales of the Chariot Grandis, Pajero iO and
new-regulation minicar models. Total passenger car sales
were 525,537 units, a slight decline of 0.4 % on 1998.
Minicar sales were 13% up over the previous year.
Total car production volume was 982,449 units, a de-
crease of 4% on 1997, but production of minicars at 261,552
was up by 9.8% and reflected the successful introduction of
the new-regulation minicar series.
MMC introduced ten new models in fiscal 1998, many of
these in the second half of the year. Reflecting the company's
published policy to concentrate on core revenue earners,
Minicar
Truck & BusPassenger car
0
200
400
600
800
1,000
9897969594
604
630
772
813
789
Total market
6,697
6,898 7,288
6,275
5,874 6,000
7,000
8,000
(1,000 units)
0
300
600
900
1,200
1,500
9897969594
1093
1175
1221
1284
1350
Minicar
Truck & BusPassenger car
(1,000 units)
MMC sales in Japan
MMC production in Japan
Domestic operations