Mattel 2007 Annual Report Download - page 26

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range of large and small manufacturers, marketers and sellers of toys, video games, consumer electronics and
other play products, as well as retailers, which means that Mattel’s market position is always at risk. Mattel’s
ability to maintain its current product sales, and increase its product sales or establish product sales with new,
innovative toys, will depend on Mattel’s ability to satisfy play preferences, enhance existing products, develop
and introduce new products, and achieve market acceptance of these products. Competition is intensifying due to
recent trends towards shorter life cycles for individual toy products, the phenomenon of children outgrowing toys
at younger ages and an increasing use of more sophisticated technology in toys. If Mattel does not successfully
meet the challenges outlined above in a timely and cost-effective manner, demand for its products could decrease
and Mattel’s revenues, profitability and results of operations may be adversely affected.
Mattel’s business is susceptible to changes in popular culture, media, fashion, and technology.
Misperceptions of trends in popular culture, media and movies, fashion, or technology can negatively
affect Mattel’s sales.
Successful movies and characters in children’s literature affect play preferences, and many toys depend on
media-based intellectual property licenses. Media-based licenses can cause a line of toys to gain immediate
success among children, parents, or families. Trends in media, movies, and children’s characters change swiftly
and contribute to the transience and uncertainty of play preferences. In addition, certain developments in the
entertainment industry, including labor strikes, could cause delay or interruption in the release of new movies and
television programs and could adversely affect the sales of Mattel’s toys based on such movies and television
programs. Mattel responds to such trends and developments by modifying, refreshing, extending, and expanding
its product offerings on an annual basis. If Mattel does not accurately anticipate trends in popular culture,
movies, media, fashion, or technology, its products may not be accepted by children, parents, or families and
Mattel’s revenues, profitability and results of operations may be adversely affected.
Mattel’s business is seasonal and therefore its operating results will depend, in large part, on sales during
the relatively brief traditional holiday season. Improved inventory management by retailers resulting in
shorter lead times for production and possible shipping disruptions during peak demand times may affect
Mattel’s ability to deliver its products in time to meet retailer demands.
Mattel’s business is subject to risks associated with the underproduction of popular toys and the
overproduction of toys that do not match consumer demand. Sales of toy products at retail are seasonal, with a
majority of retail sales occurring during the period from September through December. As a result, Mattel’s
operating results will depend, in large part, on sales during the relatively brief traditional holiday season.
Retailers are attempting to manage their inventories more tightly, requiring Mattel to ship products closer to the
time the retailers expect to sell the products to consumers. This in turn results in shorter lead times for
production. Management believes that the increase in “last minute” shopping during the holiday season and the
popularity of gift cards (which often result in purchases after the holiday season) may negatively impact
customer re-orders during the holiday season. Shipping disruptions limiting the availability of ships or containers
in Asia during peak demand times may affect Mattel’s ability to deliver its products in time to meet retailer
demand. These factors may decrease sales or increase the risk that Mattel may not be able to meet demand for
certain products at peak demand times, or that Mattel’s own inventory levels may be adversely impacted by the
need to pre-build products before orders are placed.
Uncertainty and adverse changes in the general economic conditions of markets in which Mattel
participates may negatively affect Mattel’s business.
Current and future conditions in the economy have an inherent degree of uncertainty. As a result, it is
difficult to estimate the level of growth or contraction for the economy as a whole. It is even more difficult to
estimate growth or contraction in various parts, sectors and regions of the economy, including the many different
markets in which Mattel participates. Because all components of Mattel’s budgeting and forecasting are
dependent upon estimates of growth or contraction in the markets it serves and demand for its products, the
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