Mattel 2007 Annual Report Download - page 14

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foreign operations of Mattel, which affect each segment, see Item 1A “Risk Factors—Factors That May Affect
Future Results.”
Domestic Segment
The Domestic segment develops toys that it markets and sells through the Mattel Girls & Boys Brands US,
Fisher-Price Brands US, and American Girl Brands segments.
In the Mattel Girls & Boys Brands US segment, Barbie®includes brands such as Barbie®fashion dolls and
accessories and Barbie®Collector, and Polly Pocket®, Pixel Chix®, Little Mommy®, High School Musical, and
Disney Classics are included within Other Girls Brands. Wheels is comprised of Hot Wheels®, Matchbox®, and
Tyco®R/C vehicles and playsets. Entertainment includes CARS™and Radica®products, as well as games and
puzzles.
In 2008, Mattel expects to introduce new products, including continuing to leverage content within its core
brands. For Mattel Girls Brands, new product introductions include full-length animated launches of
Barbie®: Mariposa™in spring 2008, and Barbie and the Diamond Castle™and Barbie®in a Christmas Carol in
fall 2008. Polly Pocket®will be expanding its products in 2008 with Polly™Pop ’N Swap™products. New
Wheels products will include innovative Trick Tracks sets for Hot Wheels®, and Power Scouts powered toys for
Matchbox®. Mattel will introduce new products for Entertainment properties such as Warner Bros. Pictures’
upcoming Batman™:The Dark Knight and Speed Racer movies, and DreamWorks Animation’s movie,
Kung Fu Panda™. Mattel will also expand on the success of its Disney Pixar CARS™products. New games and
puzzles products will include Scene It?™Seinfeld, Apples to Apples®game properties, and the expansion of
Radica®’s 20Q™, Girl Tech®, and U.B.FUNKEYS™products.
The Fisher-Price Brands US segment includes Fisher-Price®, Little People®, BabyGear™, View-Master®,
Sesame Street®, Dora the Explorer™, Go-Diego-Go!™, Mickey Mouse Clubhouse, Winnie the Pooh,
My Friends Tigger & Pooh, Handy Manny, See ‘N Say®, and Power Wheels®. New product introductions for
2008 are expected to include Smart Bounce & Spin Pony™, Little People®Learn About Town™,
GeoAir™High Flyin’ Airport™, Kid-Tough®DVD Player, Power Wheels®A.T. Rex™, Elmo Live,
Dora Designer Dollhouse, Dora Prance & Fly Pegasus™, Handy Manny 2-in-1 Transforming Tool Truck,
Go-Diego-Go!™Dinosaur Rescue Mountain, and the Mickey Motors Raceway.
The American Girl Brands segment is a direct marketer, children’s publisher, and retailer best known for its
flagship line of historical dolls, books, and accessories, as well as the Just Like You®and Bitty Baby®brands.
American Girl Brands also publishes best-selling Advice & Activity books and the award-winning
American Girl®magazine. In January 2008, American Girl®introduced Mia™, the newest Girl of the Year®doll.
In addition, American Girl®, along with HBO Films and Picturehouse, is releasing its first feature film,
Kit Kittredge®: An American Girl®based on one of the most popular historical characters. New product
introductions for 2008 are expected to include six new Bitty Twins®dolls. American Girl Brands products are
sold only in the US and Canada.
International Segment
Products marketed by the International segment are generally the same as those developed and marketed by
the Domestic segment, with the exception of American Girl Brands, although some are developed or adapted for
particular international markets. Mattel’s products are sold directly to retailers and wholesalers in most European,
Latin American, and Asian countries, and in Australia, Canada, and New Zealand, and through agents and
distributors in those countries where Mattel has no direct presence.
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