Mattel 2007 Annual Report Download - page 114

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Note 11—Segment Information
Description of Segments
Mattel’s operating segments are separately managed business units and are divided on a geographic basis
between domestic and international. On October 10, 2005, Mattel announced the consolidation of its domestic
Mattel Girls & Boys Brands and Fisher-Price Brands divisions into one division. The creation of the
“Mattel Brands” division, which resulted in the consolidation of some management and support functions,
preserves the natural marketing and design groups that are empowered to create and market toys based on gender
and age groups and is expected to more effectively and efficiently leverage Mattel’s scale. These changes are
consistent with Mattel’s ongoing strategy to build brands, cut costs, and develop people in a streamlined
organization that is focused on scale, innovation, and execution. There were no changes to Mattel’s operating
segments as a result of the consolidation.
Mattel’s domestic operating segments include:
Mattel Girls & Boys Brands—including Barbie®fashion dolls and accessories (“Barbie®”),
Polly Pocket®, Little Mommy®, Disney Classics, Pixel Chix®, and High School Musical (collectively
“Other Girls Brands”), Hot Wheels®, Matchbox®, and Tyco®R/C vehicles and playsets (collectively
“Wheels”), and CARS™, Radica®products, and games and puzzles (collectively “Entertainment”).
Fisher-Price Brands—including Fisher-Price®, Little People®, BabyGear™, and View-Master®
(collectively “Core Fisher-Price®”), Sesame Street®, Dora the Explorer™, Winnie the Pooh,
Go-Diego-Go!™,andSee‘NSay
®(collectively “Fisher-Price®Friends”), and Power Wheels®.
American Girl Brands—including Just Like You®, the historical collection and Bitty Baby®.
American Girl Brands products are sold directly to consumers, and its children’s publications are also
sold to certain retailers.
Additionally, the International segment sells products in all toy categories, except American Girl Brands.
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